Life, 1924-01-10 · page 41 of 44
Life — January 10, 1924 — page 41: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or editorial cartoons. The main content is a lengthy advertisement for **Pepsodent toothpaste**—a new product introducing scientific dental care to consumers. The ad promotes a 10-day free trial and explains Pepsodent's claimed innovation: disintegrating tooth film (plaque) without harsh abrasives, while also multiplying alkalinity in saliva to fight decay. The page also features ads for an **American Express South American cruise tour** and general book advertisements. There's a brief "Life and Letters" column reprinting correspondence about books. The only noteworthy cultural reference is a humorous anecdote mentioning Xanthippe (Socrates' famously shrewish wife) from a book review—a classical reference suggesting wives' legendary complaints aren't new. The page reflects early 20th-century marketing: scientific language selling modern conveniences, exotic travel, and reading as leisure pursuits for the affluent.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life and Letters (Continued from page 20) nothing complex will have to cents or a dollar more for tion published in London. by and Dodd “Trot Wome” — isn't that an awful titke?—by Josephine one of — the Bacon (Appleton) most — interes! I've cad recently. I pt 4 time because the title had that terr trophe and sounded like W. L. George but ¢ day I notice the jacket that it was made up of “last words ceeded at what they were After fe have spoken from t y-two entified females grave and more or less run the psychology, if it & ut, the volu gets throws some hitherto unpublished ligh on the mental workings of several fa mous women whom noth Poti Xanthippe, th © given a ance And wife of Socrates. Mrs. wife. for Bacon puts into the latter’s mouth Ever [ than then. My necight They nev With tions me shrew And that's where To'Wonderlands below the Equator Let's be “rolling down to Rio” and melt the winter into June AMERICAN EXPRESS ~>*. Sth Annual Cruise Tour SOUTH AMERICA Sixty-seven days of amazing delightful travel, visiting Cuba, Panama, Peru, Chile, across the Andes, Argentine, Uruguay, Brazil, Trinidad, Barbados From NEW YORK, Feb. 2nd on splendid S. S. Esse- ns with uibo (Pacific Line). Meme distinguished local recepe ds. A complete change and glorious ‘winter Write today for Booklet AmericanExpressTravel Dept. 65 BROADWAY, NEW YORK days assure Your choice of Z "200 E BOOKS \ LIFE Do This Combat for ten days that film on teeth If you want better teeth, let us show you how millions now get them. Cleaner, safer teeth as well. You will be surprised and delighted when you make this test We send it free. That cloud is film The dingy coat on teeth is film, That film at first is viscous. It clings and stays. Soon it becomes discolored, then forms those cloudy coats. The teeth’s beauty is hidden until you remove it Film also holds food substance which ferments and forms acid. It holds the acid in contact with the teeth to cause decay. Germs breed by millions in it They, with tartar, are the chief cause of pyorrhea A new day comes No ordinary tooth paste effectively combats film, so all tooth troubles con stantly increased. Then dental science found and proved out two effective methods. One of them disintegrates the film, the other removes it without harmful scouring. Protect the Enamel Pepsedent disintegrates the film, then removes it with an agent far softer than enamel. Never use a film com- batant which contains harsh grit. Pepsadéen The New-Day Dentifrice Now advised by leading dentists the world over. 31 = £ A new-type tooth paste was created to apply these methods daily. The name is Pepsoc careful people of some 50 1 largely by dental advice Pepsodent also multiplies the alk of the saliva. It multiplies the Those are nature's 7 digestant in the saliva ighting st agents for acids which they ms dtposits and the m In these ways Pepsodent is bringing a new dental era to people of every clime. Watch its effects Send the coupon for this 10-Day test Note how clean the teeth feel after using. Mark the how teeth b disappear ysence of the viscor ¢ whiter ast The test will be a revelation. You will have a new conception of what clean teeth Cut out cc mean. so you won’t forget 10-Day Tube Free'’ THE PEPSODENT COMPANY Dep. 672, 1104 S. Wabash Ave Chicago, ML Mail 10-Day Tube { Pepsodent to Only one tube to a family. _ Books Received acock (Dodd. by Archibald Marshall (Dodd by Elizabeth Robins n (Double Aumonier (Dou w (Dou Quentin Durward. by Sit (Scribner) The Last Frontier Cooper (Little, Brown) M. Fels, by Mary Brearley (Little (Putnam) More Letters of a Wallace Irwin (Put Jean Huguenot, by Stephen Vincent Benet lo “MADE AT K (Holt). NEW GARTER FOR CROOKED LEGS (Patented) MAKES TROUSERS HANG STRAIGHT If Legs Bend In or Out Self-adjustable It holds Socks Up—Shirt Down a Metal Serine Plaist sealed Serclone THE T. GARTER CO, Dept.28. New London. New Hampshire GARS EY WEST— FOR Ed F BRAINS comicbooks.com