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Life, 1924-01-10 · page 30 of 44

Life — January 10, 1924 — page 30: what you’re looking at

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Life — January 10, 1924 — page 30: Life, 1924-01-10

What you’re looking at

This page from *Life* (a satirical weekly) contains several brief humor pieces and advertisements typical of early 20th-century magazine format. The cartoons mock social pretense and marital dynamics. "Quite in Order" jokes about a taxi driver's engagement being acceptable despite his profession. "Doing What He Could" satirizes a wealthy parishioner who parks his car outside church to *appear* religious without actually attending. The exchanges about objecting to smoking "theoretically" and servants' presence poke fun at upper-class hypocrisy. Other pieces ridicule euphemism (a gentleman avoiding his tailor), the power of wealth, and a child's innocent request to know *when* to expect a birthday gift rather than *what*. The page is primarily **advertising** for Brooks Brothers' winter clothing and outdoor gear—a luxury clothier targeting wealthy New Yorkers, emphasizing proximity to Grand Central and prestigious hotels. The humor throughout reflects *Life's* focus on mocking American social conventions and class pretense.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“Information” Desired Little Elinora, age nine, who has re- cently moved from a distant city, cor- responds frequently with Mary, who was her closest chum. A few days ago Elinora received a letter from Mary which said: The Power to Buy “Tell me when your birthday ‘comes What a fine world th:s would be if fot Uwadecta send gouatpreaeats My those who have money would use it as birthday Ia acet Tuesday.” those who haven't. moncy think they Indianapolis News. would use it if they had it, which they wouldn't—Houston Post. Doing What He Could Tue Pastor: Won't you come to Euphemism church to-day instead of motoring around Atext Gentleman (fo companion): 1 the country? don't care to meet my tailor, He still = Tue Rerrowate: , : Sorry I can't, Par- owes me the receipt for the money for :\ F | 7 son. I tell you what I'll do—I'll go with my last dinner jacket. a friend, and park my car outside your —Le Journal Amusant (Paris) church, so itll look as though you had somebody inside —Columbia State. Quite in Order “I'm engaged,” said the taxidriver, as Catter at Ducat Mansion (to foot- Mrs. Dorothy Parker was about to enter man): Are their Graces at home? the cab. “I hope you'll be very happy,” “L WONDER WHY THEY NEVER -IN- New Footman: His is—hers isn’t. she said, meltingly—New York World. Vite Me Ay HORE _ —Punch. — “PROMABLY NECAUSE YOU ACCERT : Revetter: It’s all ri’, Constable—I THEIR INVITATIONS.” “Do you object to your wife smoking?” ‘sure you I'm not sho think as you drunk —Le Rire (Paris). “Theoretically.” I am!—Pearson’s Magazine. 7 —American Legion Weekly. blished every Thursday, simultaneously in the United States, The foreign trade supplied. from Lirt’s London Office, Rolls House, Canada and British Possessions, Title registered in U.S, Dreams Buildi dings; London, Canadian distributor, “The American $5.00 a year in advance. Additional postage to foreign News Company, Ltd., 386- 388 Se! James “Street, Monteedl, Canada, countries in the Lostal Caton, $1.60 a year; to Canada, 80 cents, Back 9 contributions will be returned unless accompanied by stamped and numbers cannot be supplied. dressed envelope. Live docs not hold itself responsible for the loss or The text and illustrations in Live are copyrighted. For Reprint Bi Rights Non-return of unsolicited contributions. in Great Britain apply to Lire, Rolls House, Breams Buildings, Fetter | Notice of change of address should reach this offce two wecks prior , England. to the date of issue to be affected. ESTABLISHED 1818 ” Hoon C@GLOTHINGS Cesk Furnishing Goods, MADISON AVENUE COR. FORTY-FOURTH STREET NEW YORK Telephone Murray Hill 8800 Ready-made Outdoor Gear for Winter Heavy Homespun Norfolks and Knickers Short Warms, Leather and Leather-lined Jackets Wool Waistcoats, Caps, Gloves Mufflers, Stockings and Half-Hese BROOKS BROTHERS’ Skating and Skiing Boots * Building, convenient Heavy-weight Shoes, Boots, Puttees, Spats, etc. 8; yoweight shoe s ees, Spats, ete: to Grand Central, Subway, and to many of the leading BOSTON ; NEWPORT Hotels and Clubs Tremont cor, BovLsTon 220 Becievue Avec Send for “Comparisons” comicbooks.com