Life, 1924-01-10 · page 13 of 44
Life — January 10, 1924 — page 13: what you’re looking at
What you’re looking at
**Top Section - "The New-Voes Are So Fashionable"** This poem by C.G.S. satirizes New York's fashionable society ("New-Voes" = New York elites). It mocks their pretentiousness—their constant use of French phrases ("beau monde," "bourgeoisie," "en fait," "rigueur," "dernier cri"), their obsession with being "in the swim," and their know-it-all attitudes about what's fashionable or proper. **Bottom Cartoon - Gas Station Scene** The sketch depicts a garage attendant and car driver negotiating over fuel. The driver asks "how much d'you want?" The attendant replies "a gallon," but the driver sarcastically responds "wot's the idea—weanin' it?" This likely jokes about fuel scarcity or high prices post-WWI, where drivers expected to purchase more substantial quantities.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
- LIFE - The New-Voes Are So Fashionable IE New-Voes are so fashionable. You see, they're right “in the swim.” And you can wager your final nickel that whatever is “the” thing is what they're doing. They always know exactly what's “being done.” And what's more, they “do” it. They know just what's “au fait.” And “de rigueur.” And “comme il faut.” And “tres chic.” And “le dernier cri,” too. There's no fooling them about such things. speaking of the “beau monde.” bourgeoisie.” of the “right” people. of “who's who” and “what's what.” New-Voes are so fashionable. see, they're right “in the swim.” CES Hts of an epoch-making theatrical production soon to be seen on Broadway are being heard behind closed doors. Briefly, it is planned to produce a play, in English, in which the crook whom the audience suspects at the be- - ginning of the first act still remains the crook at the fall of Re ia a the 1 curtain. The project, which is certain to meet with “WHAT ARE YOU GOING TO DO ABOUT the ill-favor that greets everything radically new, will be SESSION, SENATOR? heavily endowed “WHY DO ANYTHING ABOUT IT? THE CHILDREN DON'T vote!” Driver: A GALLON “wot's THE IDEA—WEANIN’ I comicbooks.com