Life, 1924-01-03 · page 4 of 36
Life — January 3, 1924 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or editorial content**. It's a full-page advertisement for the Mimeograph machine by A.B. Dick Company of Chicago. The ad's headline claims the mimeograph is "one of the world's greatest conservers of time and money," emphasizing its practical business value. The image shows the machine's internal mechanisms. The text highlights specific benefits: economizing for manufacturers and schools, enabling document duplication at negligible cost, and saving companies money—one instance allegedly saved more than its cost in a single week. This represents early 20th-century office technology marketing, presenting the mimeograph as essential modern business equipment. The ornamental oval frame and formal layout reflect the era's advertising design conventions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
This is not merely a machine; it is one of the world’s greatest conservers of time and money Not only is it economizing mil- lions every year for American manufacturers, distributors and educational institutions— But it is helping to do a large amount of new and aggressive forward-work that could not be done without its use. We know of one recent instance where the Mimeograph saved more than itscost inasingleweek. And it is making a conspicuous mark just now in short-cutting ponderous systems and simplify- ing intricate problems. Every hour of the working day it easily turns out five thousand splendidly printed copies of a form letter, bulletin, diagram, or kindred matter, at a cost so small that it is practically negligible. In a simple way it reproduces tracings and drawings on the same sheet with typewriting. It brings to any institution, large or small, the speediest and most economical means of duplicating factory forms, office blanks, rate sheets, questionnaires, plans and the grist of the day’s inspirations. Our booklet W-1”" will show you how it makes dollars by saving them. Sent free on request by the A. B. Dick Company, Chicago. comicbooks.com