Life, 1923-12-27 · page 36 of 37
Life — December 27, 1923 — page 36: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**, but rather a **commercial advertisement** for Holeproof Hosiery. The page features a glamorous photograph of a woman in 1920s attire, posed against a floral backdrop, displaying her stockinged legs. The advertisement emphasizes the product's dual appeal: aesthetic beauty ("lustrous, sheer appearance") combined with practical durability and longevity ("unusually long service"). The marketing strategy targets women by suggesting that Holeproof stockings offer both style and value—a common selling point during this era when hosiery was a significant clothing expense. The ad lists various styles available and provides company information for Milwaukee and Canada. This is a straightforward product advertisement typical of *Life* magazine's commercial content, not editorial satire or political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
OMEN who first are attract- ed to Holeproof Hosiery by its lustrous, sheer appearance, are pleasantly surpris d— wearing t— matched by unusually long It is this combination of style and durability that has made Holepri the preferred hosiery of million: Buy Holeproof and both your hosiery and money will go farther. HOLEPROOF HOSIE COMPANY MILWAUKEE, WI. Holeproof Hosiery Company of Canada, Limited London, Ontario Holeproof Silk Hosiery for women is offered in Full-Fashioned. Dia mond Heel, Broadseam Back, Ex- tra-Stretch Ribbed Top, and other popular styles. Holeproof is also made for men and children in all wanted styles and materials. If your dealer cannot supply you, write for price list and illustrated booklet. NNIW SITOdV3INNIA MOS SN 310 comicbooks.com