Life — December 20, 1923 — page 32: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

LIFE - The old rivalry for importance between package and contents A fellow advertiser has made famous the saying, “We couldn’t improve the powder, so we improved the box.” The advertising of a very widely known soda cracker has always fea- tured its moisture-proof, protective container. The same is true of several other products recognized as standard today, and superseding earlier goods less safely or less conveniently packed. So if, in our advertising of Reeds- dale Cigarettes, we are sometimes ac- cused of fea- turing card- board as well as tobacco, we may at least rejoin that we are in excel- lent company. To the ex- tent that improvement in a package in- sures a product reaching consumption in better condition, such improvement is really betterment of the product. For it isn’t what the maker makes, but what the consumer gets, that counts. And if improvement in a container permits greater convenience of use, it adds a satisfaction so closely related to the inherent virtues of the goods that only a fine distinction is to be drawn. a In the Reedsdale Cigarette we have endeavored to give smokers both a bet- ter cigarette and a better package. The difference is that the mechanical advantages of this container are a mat- ter of visual demonstration, while the quality of the cigarette can be proved only by smoking it. So we suggest that you buy your first package of Reedsdales because they are packed to insure you 100% perfect cig- arettes, and then see for yourself if their quality does not warrant the ex- tra protection we give them. as Reedsdale Cigarettes are 20c for a package of twenty. They are now sold by many tobacco dealers, and their dis- tribution is being rapidly extended. If you have any difficulty in finding them we will send you a carton of 5 packages of Reedsdale Cigarettes (100 cigarettes) postpaid for a dollar. Smoke one package at our risk. If you don’t like them we will return your dollar for the four remaining pack- ages. Address Reed Tobacco Co., 105 South 21st St., Richmond, Va. To Retail Tobacco Merchants: If your jobber cannot supply you with Reedsdale Cigarettes, Reed Tobacco Company, Richmond, Va., will gladly send you prepaid by parcel post a car- ton containing one hundred or two hun- dred Reedsdale Cigarettes for the same price you would pay the jobber. Christmas! Littte red holly berries... Wizened cherries. Mistletoe... Pearls minus the glow. People scurrying, Merchants hurrying Their salesgirls’ burrowing For the dollar furrowing. Girls and boys Intent on toys. Women making, Women baking, Women spending, Women lending. Men working, Men shirking, The season irking Their thought Of all that’s bought... To be paid for... How much more? And then Suddenly, no matter the why or when, Grown-ups become children again, Boys and girls; Something twists and curls Itself about the heart, Thoughts change. ..part... Holly berries Are rubies, not cherries. Mistletoe will sway Over some old remembered stairway, And the Spirit of Christmas, God-blessed old thing, Has thrust back all Save remembering ! F.M. Standard Christmas Rules Never send last year’s unused gifts unless you have a good memory. Never give a child something you will not enjoy playing with yourself. Never spend a Christmas bonus be- fore you receive it. A wise wife never crosses her hus- band when he is being merry. Princess Hotel BERMUDA OPENS DECEMBER 7TH For reservations apply to L. A. TWOROGER Co. Cable Address, Princess Bermuda BIG MONEY IN RAISING SILVER FOX We buy all youraise. Profitsup to 300% have been made ina single year. Write for free infor- mation about this wonderful money making business. Duffus Silver Fox Co. 21K W, goth St.,NewYork LOVE AFFAIRS MONEY MATTERS > WHAT TROUBLES YOU 6 Ask me about it and I will give you the answer ac- cording to your horoscope. Each answer is individ- ual, no printed forms being used. Send me your date, year, time and place of birth together with one dollar for each question asked. WYNN | 542 Fifth Avenue ‘New York City c4 warnin ng bleeding gums ——— RE your gums tender? Do they bleed A when Whoa? If zo waren soe pl afflicts four out of five people over , not only destroys the teeth, often wrecks the heaith. InPyorrhea thegumsbecome spongy, and fall out—or must be to rid the system of the, infecting dame which breed iy kets about them. These germs [} Rewer the body's vitality and cause many diseases. x keep Pyorrhea r Vist your dentist mares Bl tion, and use Fore fan For he Gums. Forhan’s For the Gums pre- | vents Pyorrhea —or checks its Progress — if used in time and used consistently. Ordinary den tifrices cannot do this. Forhan's keeps the | —the teeth white and clean. Start using it today. If mms have receded, use For Fan's according to directions, ‘and consult a dentist immes diately for special treatment. 35e and 60c tubes in UL S. and Canada. Formula of BR. 3. Forhan, D. D. 8, FORHAN Co. Learn How to Restore Gray Hair Mail coupon today for ‘ free trial bottle of Mary 'T. Goldman's Hair Color Restorer. Test as di- rected on a single lock and watch results. Watch —— Gray streaks disappear and beautiful, oven, natural color return. No streaks or discolora- tion, no “dyed” 100! I perfected my wonderful restorer many years ago to bring back the original color to my own prematurely gray hair, and now mil- Hons use it. It is clear and colorless, clean ai water, nothing to wash or rub off. Shampoo a! usual,’ restored color is permanent. Don't let old age be forced upon you by the unattractive shades of gray hair which spread so quickly. Keep your hair youthful-looking. Mail coupon today for free trial bottle. Full directions and explanations—all absolutely ‘ree, postage prepaid; send no money. Fill out cou- pon carefully, using X to show color of hai If possible enclose a lock of hair in your letter. SL ee, MARY T. QOLOMAN, 48-POctdmon’ ad. Ethers or ot hale . Diainty.) ——biack, | Sie ee een ch Name... ed | FS | | Low: a eecceeecne comicbooks.com ‘2 tenn Ook el a0