Life, 1923-12-20 · page 3 of 36
Life — December 20, 1923 — page 3: what you’re looking at
What you’re looking at
This page is primarily a **cigarette advertisement** for Pall Mall cigarettes, not political satire. The illustration at top shows a domestic scene: an older man with glasses examining what appears to be a document with a young child, while a woman stands nearby. The ad emphasizes Pall Mall's new "special size" offering 20 cigarettes for 30 cents. The marketing copy frames smoking as a "luxury hour" and "life's best," reflecting early 20th-century advertising that normalized cigarettes without health warnings. The phrase "a shilling in London—a quarter here" references international pricing. Modern readers should note: this represents an era when cigarette advertising in mainstream publications was routine and unregulated, targeting general audiences including families, before tobacco's health dangers were widely acknowledged.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
epi nS comer! Acuna ney A cdecwndteadedvt itt vee, Wee weve wt Ina special new size—The worlds finest Turkish cigarette Now 20 for30¢ as Try them tonight Sor your Luxury Hour -that easy chair hour when every man feels entitled to life’s best PALL MALL Specials New size-plain ends only 20 for 30¢ No change in size or price of PALL MALL Regulars [cork tip ] Probably every smoker in the universe knows the origin of this familiar phrase,“ shilling in London—a quarter here.” It is the price of ten of the world’s choicest cigarettes— packed in the famous red box —ten standard Pall Malls. But now Pall Malls are offered to you on a new super-value basis. Fora nickel more you can now get ¢wenty of these superlative Turkish cigarettes in a special new size. That same rare blend of ex- quisite Turkish tobaccos that has made Pall Mall the aristo- cratofall cigarettes. Eachciga- rettejustalittlesmalleringirth, but with plain ends only, and with the inimitable Pall Mall quality—theincomparably delicious blend—left intact. Take home a box of these new Pall Mall Specials tonight— 20 for 30c. And in your “after dinner hour’—your “Luxury Hour’—revel in that cigarette satisfaction which only a blend of genuine Turkish tobaccos can give. Soon you’ll smoke Pall Malls exclusively, 20 for 30¢ WEST OF THE ROCKIES 20 for35¢ comicbooks.com