Life, 1923-12-13 · page 34 of 36
Life — December 13, 1923 — page 34: what you’re looking at
What you’re looking at
This page is primarily a **subscription advertisement** rather than a political cartoon. It promotes Life magazine's Christmas gift offer: a one-year subscription for $5. The "Christmas Card Trick" is a humorous sales pitch. The "trick" is straightforward—send Life magazine money with a recipient's name, and Life will mail them a Crosby card announcing their year-long subscription as a gift. The joke's appeal lies in its simplicity presented as clever deception: there's no actual card trick involved, just a straightforward transaction dressed up in playful language. The cute illustration at top shows children with a Life magazine, reinforcing the gift's appeal. The phrase "Obey That Impulse" at the end uses mild persuasive language typical of 1920s advertising. There are no political references or caricatures—this is commercial messaging targeting holiday gift-givers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
32 LIFE RERIRIRERERERIRER ERIRIR ERERIR IRIRERRIR ERER ER ER ER ERE T enclose &.........for.........subscriptions to LIFE to be sent in my name. 310 Merry Christmas and AYears Subscription to Life Here’s a Good Christmas Card Trick for You! ONE YOU TRY IT ON, WHICH CAN *{ owe TO PROVE POPULAR WITH can NOT BE SAID OF ALL CARD TRICKS It’s very simple —you can do it with no practice at all. First—you think of some friend who should have a real remembrance from you this hollyday season. Next—youwrite the name and address on the coupon at the bottom of this page, placing the result in an envel- ope, together with a $5 bill (or check, or even postal order, so long as it stands for U.S. money) for every name and address. LIFE, 598 Madison Avenue, New York Then—if you mark the envelope for us, and put a stamp on it, and mail it, we will get it, won’t we, Mr. Post- master General? And your friend will get, come Christmas morning, one of those cute Crosby cards shown at top of page, announcing that the recipient is going to have all the fun in LIFE for 1924, thanks to you. In which we join. You're welcome —to Obey That Im- pulse at any time! fe Please send LIFE for one year to One Year, $5.00 (Canadian, $5.80; Foreign, $6.60) Please send LIFE for one year to pepe tetetetetetetetetetetetetetetetetetristeieiciciell WYNKOOP HALLENBECK CRAWFORD COMPANY, NEW YORK, comicbooks.com