Life, 1923-12-06 · page 80 of 84
Life — December 6, 1923 — page 80: what you’re looking at
What you’re looking at
This page contains two distinct pieces from Life magazine's satirical content. **Left side:** An advertisement disguised as editorial content argues that cookbook recipes harm teeth and gums because they emphasize soft, creamy foods lacking the stimulation that rough foods provide. Dentists, the piece claims, must combat this by recommending Ipana Tooth Paste with "ziratol" to strengthen gums. This reflects early-20th-century nutritional misconceptions and aggressive patent-medicine marketing. **Right side:** A short story satirizes post-WWI housing shortages by having a real-estate manager evict a ghost from a haunted house, citing the need for rental properties. The ghost's supernatural powers prove useless against bureaucratic logic and rent laws—a darkly comic commentary on how pragmatic economic concerns have displaced traditional sentimentality and spirituality, even at Christmas.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
78 LIFE Cook Books are enemies teeth and: gums HE DENTISTS of the United States are engaged ina daily struggle against the cooks. For the most delicious conceits of the cook books are, in general, exactly the kind of food that is doing the greatest harm to teeth and gums, Soft and creamy, the food which you eat daily does not give one-tenth the stim- ulation—the exercise which rough, coarse food once gave. Does your tooth-brush “show pink”? Lacking stimulation, lacking a good healthy circulation of blood, gums are growing less robust, and tooth troubles, | traceable to the gums, are increasing all the time. Dental authorities are not insensible to this condition. Today they are preaching and practicing the care of the gums as well as the care of the teeth. of dentists have written us to tell how they combat soft and spongy gums by the use of Ipana Tooth Paste. In stubborn cases, they prescribe a gum- massage with Ipana after the ordinary cleaning with Ipana and the brush. For Ipana Tooth Paste, because of the presence of ziratol, has a decided tendency to strengthen soft gums and keep them firm and healthy. Ipana is a tooth paste that's good for your gums as well as your teeth. Its cleaning power is remarkable and its taste is unforgetably good. | Send for a trial tube today, IPANA TOOTH PASTE —made by the makers of Sal Hepatica In generous tubes, at all drugand department stores—S5O0c. Bristol- Myers Co. 73 RectorSt. New York, N.Y. Kindly send me a trial tube of PASTE without charge or obligation on my part. Thousands | The Fall of the Christmas Spirit Tue real-estate manager summoned the ghost to his private office. His manner was frigid and formal. In all its hundred years of haunting, in many of the best* chateaux and colonial manor houses, the ghost had never met so unemotional a human. Groans and clanking of chains were powerless to terrify him. The ghost fairly shrank into an armchair, the leather of which chilled him. “The approach of Christmas,” began the real-estate manager, “prompts me to broach to you a matter which has long been on my mind. It is your busy sea- son, I believe.” The ghost nodded feebly. “Such being the case, it seems the best possible time to tell you that you and your kind must get along with less room in future. You have heard, I pre- sume, of the house and apartment shortage. Consequently, you will agree with me, I trust, that whole houses, or even the upper part of two-family houses, can no longer be reserved for haunting. The demand for living quar- ters is too great.” The ghost gave vent to a crescendo wail, following it with a diminuendo, which till that moment had never failed to bring mortals quaking to their knees, but the real-estate manager merely fixed on the spirit a steely eye and waited for the interruption to subside. “You ghosts,” he resumed, “pay no rent, so you have no legal rights under the emergency rent laws. We are at liberty to dispossess you if we wish, but that is not our present purpose. We have no desire to be harsh. Owing something to sentiment, we are dealing with you leniently, simply insisting that you confine your operations, in the holi- days and henceforth, to a strictly limited area to be fixed by us. No more haunt- ing from cellar to garret, no more haunted corridors, no more impromp‘u appearances through the wainscoting; not with rents what they are, my dear sir.” The spirit here played its trump card. It let its lower jaw drop, in the manner of Marley's ghost when old Scrooge proved too obstinate. But the real- estate manager thought it did it merely out of speechlessness. “Tt's quite a shock to you, I know,” he said. “Nevertheless, thi are the conditions on which you may stay. The days when one ghost could play dog-in- the-manger with a twenty-room dwell- ing are over, my friend, Christmas or no Christmas. We are not unreason- able, considering that you have no legal claim upon us. Not even first-class tenants, paying top rents, insist upon the luxury of rooms in these congested times; they are content with alcoves; cooking alcoves, dining alcoves, sleep- ing alcoves, dancing alcoves. So for Ala isle Girl Pappy with an dd-a-hearl REGUS. PAT. OFF. NECKLACE he family and friends will keep it growing Alditional pears for the Add-a-pear! necklace are sold only on this card 100 Envelopes Of all Christmas gifts, none is more tasteful than this The original household note paper—use:! in better homes everywhere Name and neatly printed on 200 sheets and 100 envel rich ‘dark bige ink | Size of sheet 6x match Sterling quality. Si ities insure prompt service, Remit with o ~or if inconvenient at the moment, we will ser cob West of Denver and outside U 8. ad 10% Money refunded if not satiafied. THE AMERICAN STATIONERY CO. 1229 Park Avenue Peru. Indian RED, CHAPPED HANDS made soft and smooth by anointing freel: with gentle, antiseptic “Inentholatum Write for free sample Mentholatum Co., Buffalo, N.Y.,Wichita, Kans. comicbooks.com