Life, 1923-12-06 · page 8 of 84
Life — December 6, 1923 — page 8: what you’re looking at
What you’re looking at
This is a **Heinz Company advertisement**, not political satire. The illustration shows a street scene from "Fifty Years Ago" featuring a village grocer's shop and pedestrians in period dress (roughly 1860s clothing and hairstyles). The ad's message contrasts past and present: fifty years ago, a grocer recommended Heinz's "57 Varieties" as "as good as it can be made." The text argues that despite business expansion and modernization, Heinz maintains this original quality standard through "knowledge and experience, the progress of modern science, invention and research." The nostalgic imagery—cobblestone street, old architecture, period clothing—emphasizes brand longevity and tradition, while the text celebrates how modern methods have actually *improved* product quality rather than compromised it. This is corporate brand-building through appeals to heritage.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
WuEmn the village grocer recommended the firstof the 57 Varieties to the house- wives of your grandmother's day, he said, “It is as good as it can be made.” The new ideal of purity, wholesome- ness and goodness that made that first Heinz food so welcome, has never once been sacrificed Every one of the 57 Varieties is made as good as it can be made. To maintain this ideal unchanged throughout fifty and more years of con- H-+-jJj* HEINZ tinuing business growth and expansion has required changes so vast that the housewife of your grandmother’s time would stand open-mouthed in amaze- ment if she could see the perfection of the Heinz Kitchens today. The increase of knowledge and experience, the pro- gress of modern science, invention and research have contributed their utmost to making the 57 Varieties as good as good things to eat can be made. * COMPANY Gstablished16 bg comicbooks.com