Life, 1923-12-06 · page 76 of 84
Life — December 6, 1923 — page 76: what you’re looking at
What you’re looking at
This page consists entirely of **advertisements**, not editorial cartoons or satire. The top-left features a **Bakelite Corporation ad** promoting pipe holders made from their synthetic plastic material—positioning it as a prestigious gift for male smokers. The image shows a man examining a pipe case. The right side contains two ads: a **North East Service Inc.** advertisement uses a humorous "doctor and patient" scenario to pitch automotive electrical parts (starters, generators), with the "patient" being a damaged engine starter. The doctor endorses using their genuine parts in yellow boxes. Below that, **Howard & Co.** advertises Old English Silver goods as luxury gift items. These ads reflect early-20th-century consumer marketing: synthetic materials like Bakelite were novel and promoted as modern; automotive parts advertising was growing; and silver gifts targeted affluent customers. The "doctor" scenario in the North East ad is the closest to humor—using medical language metaphorically for mechanical repair.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
jez A Gift that’s valued Watch his face light up when he opens the case and lifts out a real man’s pipe, with a mouth- piece of genuine BAKELITE Handsome pipes and holders of this beautiful, tasteless, non-absorbent material, may be had in any good smoke shop. Simple designs in amber colors for those who are conservatively inclined; others with silver and gold mountings, and in rich, jewel-like colors that are sure to please those of more lavish taste. A pipe or holder with a mouthpiece of genuine Bakelite is always a welcome gift—and one of recognized worth. BAKELITE CORPORATION 247 Park Avenue, New York BAKELITE — Repmanot V9 are the registered Re Trade Marks for the Phenol Resin Products manufactured under patents owned by BAKELITE CORPORATION “WILL THE OPERATION BE SUCCESSFUL, DOCTOR?” “Well, it is a serious case. The armature of this starter-generator ha been so badly damaged that it needs complete rewinding,—a rew: ing that will give him exactly the right amount of copper wire in the right place so that he will have the energy necessary to pump the cu rent and crank the engine. “Fortunately this case is in the hands of a specialist. I have never had a fatality because I always use Genuine North East Service Parts which come in Yellow Boxes.” Noatn East Service Inc. Atlanta Rochester Chicago San Francisco Detroit Windsor Kansas City“ London New York Paris Official Service for North East Electric Co. Rochester, N. Y. Manufacturers of Starters Generators Ignition Horns Speedometers SOS Old English Silver DISTINCTIVE GIFTS IN WIDE VARIETY ENDURING: USEFUL OF INCREASING VALUE V Ay eB oes HOWARD &CO. FOUNDED 1866 <5 ED 14 EAST 47™ STREET » NEW YORK comicbooks.com