Life, 1923-12-06 · page 72 of 84
Life — December 6, 1923 — page 72: what you’re looking at
What you’re looking at
This page from *Life* magazine is primarily **advertising and serialized fiction**, not political satire. The main content is "The Race of the Century," a humorous serialized story about two neighbors—Mr. Widgett (British, fussy about etiquette) and Mr. Kipper—competing in a comedic race from their homes. The joke relies on class humor: Widgett insists on carrying an umbrella because one "is not really dressed without an umbrella," embodying British social pretension. The narrative contrasts Widgett's fussiness with Kipper's practicality (he doesn't own an umbrella and borrows a lady's one). The other content consists of **period advertisements**: dandruff removal, garters (for holding up socks/shirts), a tobacco pouch, flowers via telegraph, and Boston garters. These ads reflect early 20th-century concerns and products now obsolete. There is no political cartoon on this page—just consumer advertising and light satirical fiction poking fun at British social conventions and masculine vanity, typical of *Life's* humor during this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
~ (ERFE: * LUNSSE LUZ ZT A NNN INN SN 17 ZT De “ ho 5 “Locke Wee Please Him This Way ‘Tis at least one vo natured pipe smoker on your list. Give him a Locktite Pouch, His “thank you” will be most sincere. Ingenious top opens easy, closes tight. Keeps pockets cle and tobacco in prime conditi Get him this Pouch today. At cigar, drug and leather goods stores, If dealer can't cupply, sent on receipt of price, Genuine Suede; 7 a Goatskin; Genuine Ooze Call, Brows" 1.25 er"siect 1.50 Backs’ 3.00 Made inteed by The F.S. MILLS COninen Gloversville, N.Y, IFTS of flowers and plants will say for you the thoughts too deep for words—in gladness, in joyfulness, or “as lips that kiss the tears away.” Make flowers carry your Christmas greetings, no Rubber Lined matter whatelse you send. Flowers may be delivered within a few hours to any address in the United States or Canada by means of the Florists’ Telegraph Delivery Service. Ask your Flo- rist to tell you how it is done. high-stepping gait, attained by avoiding mud puddles in his native land. At Bronxview Ave. he drew up, and when they turned into Railroad Ave. they were running neck and neck. In front of Mike Mascuro’s barber shop Mr. Widgett’s garter gave way, and although he continually stepped on he showed typical British pluck keeping on. In fact, as the station came in sight he actually began to draw away from his antagonist. The train, which had left Crestwood some three minutes before, whistled loudly as it drew into the station. It | “ _ || came to a halt. Two blocks away the Te 7A gres® internationalists flew between lines of screaming spectators. An Easy Way to Remove Dandruff If you want plenty of thick, beautiful. glossy, silky hair, do by all means get rid of dandruff, for it will starve your hair and ruin it if you don't. The best way to Bet rid of dandruff is to dissolve it. To do this, Liquid Arvon at night b st apply a little re retiring ; use enough to moisten the scalp, and rub it in | gently with the finger tips. By morning, most, if not all, of your dandruff will be gone, and three or four more applications should completely re- move every sign and trace of it. You will find, too, that all itching of the | scalp will stop, and your hair will look and feel a hundred times better. You can get Liquid Arvon at any drug store. A four- ounce bottle is usually all that is needed. MAKES TROUSERS HANG STRAIGHT If Legs Bend In or Out Self-adjustable Itholds Socks Up—Shirt Down Nota “Form” or “Harness” No Metal Springs Free Circular Plain, sealed envelope ‘THE T. GARTER CO. Dept.28. New London, New Hampshire The Race of the Century (Continued from page 26) The police fought to keep the course open as the huge throng milled and shoved for points of vantage. Inside 48 and 48A the referee was giving the final instructions. Mr. Wid- gett insisted that Mr. Kipper carry an umbrella, because, as he expressed it, “one is not really dressed without an umbrella, is one? What?” Mr. Kipper found he did not own one, so a lady's umbrella with a blue knob was procured from the cook. The starter stood on the porch rail which separated 48 from 48A, with up- raised pistol. Bang! Simultaneously Mr. Kipper and Mr. Widgett sprang from their respective breakfast tables. Mr. Widgett crammed a large piece of bloater into his mouth and kissed the austere companion of his matutinal meal. In 48 Mrs. Kipper re- ceived a sweeping osculation on the cheek, and together the rivals flung open the two front doors. The air was split with the yells from a myriad throats as the champions sprang down the steps and bounded into Bonniecrest Ave. At first Mr. Kipper led. Both. were running easily, Mr. Widgett using the English method—a The passengers at the station are all One block now. The last (Continued on page 72) eet eee ; How Did Your Garters i i; Look This Morning? Keep them fresh and lively—the added comfort will repay you. The Wideweb “Boston” in hand- some holiday boxes makes a very sensible Christmas gift—one that any man will appreciate. Sold Everywhere GEORGE FROST COMPANY, BOSTON comicbooks.com