Life, 1923-12-06 · page 61 of 84
Life — December 6, 1923 — page 61: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not political satire. The page promotes the Valet AutoStrop Razor, a safety razor that automatically sharpens itself. The image shows a man and woman in an intimate domestic scene—the woman presenting a wrapped gift (the razor) to a man. The advertisement uses this scenario to suggest the razor makes an ideal gift "for Him," emphasizing masculine comfort and convenience. The phrase "world's fastest shave" was the product's marketing claim. The ad positions AutoStrop razors as luxury items (priced $5–$25 in various finishes), encouraging holiday gift-giving with the tagline "gifts of lifetime comfort." The small illustration below demonstrates the self-sharpening mechanism. This is straightforward commercial advertising typical of *Life* magazine's content during the early 20th century.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
or ‘Him’ — a wonderful new comfort —the world’s fastest shave F you would present gifts that are truly appreciated, order a Valet AutoStrop Razor for each man on your list. Valet AutoStrop Razors come complete with handsome, de luxe cases, strops and extra blades. They are for sale at all dealers’—$5 to $25, according to style of finish— silver plated, gold plated or sterling silver. Order these gifts of lifetime comfort today. Avoid last minute rushing. Sharpens itself Valet Auto-Strop Razor AUTOSTROP SAFETY RAZOR COMPANY, 656 FIRST AVENUE, NEW YORK comicbooks.com