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Life, 1923-12-06 · page 4 of 84

Life — December 6, 1923 — page 4: what you’re looking at

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Life — December 6, 1923 — page 4: Life, 1923-12-06

What you’re looking at

This page is **primarily advertising** rather than editorial satire. The main content includes: 1. **"A Christmas Essay—Under Difficulties"** by B.P.: A humorous essay about winter discomforts (cold, icicles, wet conditions) presented as reasons why someone wants to "get off in a corner." 2. **"One Way Out"**: A brief comedic dialogue between wife and husband about financial troubles. 3. **Multiple advertisements**: The dominant feature is a large Reedsdale Cigarettes ad emphasizing the new package's protective qualities, plus ads for Listerine mouthwash, Milano pipes, and W. DeMuth & Co. pipes. The page reflects **1920s consumer culture** where magazines mixed editorial humor with prominent advertising. No clear political cartoons or caricatures are present—the content is lifestyle-focused, not satirical commentary on current events.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

* EVEE She wanted to get off in a corner HE knew there must be some reason why people didn’t seem to take to her. But what it was, remained an enigma in her mind. True, no one was ever bluntly rude to her. Yet she was not sought after as she and her mother thought a beautiful girl should be. At parties she felt so miserably out of things that often she simply wanted to get off in a cor- ner and just cry it out. This particular night she did steal away. And the more she puzzled over the thing, the more of a mystery it became to her troubled mind. * k OF That's the insidious thing about halitosis (unpleasant breath). You, yourself, rarely know when you have it. And even your closest friends won't tell you. . Sometimes, of course, _halitosis comes from some deep-seated organic disorder that requires professional ad- vice. But usually—and fortunately— halitosis is only a ‘local condition that yields to the regular use of Listerine as a mouth wash and _gargle. It is an interesting thing that this well-known antiseptic that has been in use for rs for surgical dress- ings, possesses these unusual proper- ties as a breath deodorant. It halts food fermentation in the mouth and leaves the breath sweet, fresh and clean. So the systematic use of Listerine puts you on the safe and polite side. You know your breath is right. Fastidious people every- where are making it a regular part of their daily routine. Your druggist will supply you with Listerine. He sells lots of it. It has dozens of different uses as a safe antiseptic and has been trusted as such for a half a century. Read the interesting little booklet that- comes with every bottle—Lambert Pharma- cal Company, Saint Louis, U. S. A. ‘or HALITOSIS use LISTERINE A Christmas Essay—Under Difficulties (The Editor sent me a request, in September, to write something for his Christmas Number.) CuristMAs approaches. This night is bitter cold. (Turn on that electric fan, will you, please, Stella?) The earth is shrouded in a mantle of white, as the poets say. (Open that other window, will you?) The fur-coated figures outside are hurrying along in order to reach their warm homes and escape the chill fury of the wintry blast. (Ten people died here of heat prostration to-day, Stella. Isn’t it terrible?) Looking through my frost- encrusted window, I see a group of youngsters straggling home, tired from their day of skating and tobogganing. (I went in swimming to-day, Stell. First time I’ve been cool for a month.) A pale moon lights the sky—a moon that resembles a cake of glittering ice. (1 played only twelve holes to-day. I got my neck sunburned and was afraid it would blister if I kept going.) The shimmering of a million icicles, hang- ing from each tree and shrub, is visible in the pale glow of the moon. (I was so hot to-day, when I plunged into the lake, that the water positive boiled and zzled.) The whining winds, the—the—the (Aw, t’ell with this piece. How’s a guy gonna write about Christmas with the thermometer ninety-eight in the shade?) BP. One Way Out Wire: What's the matter, You look worried. Huspanp: The books down at the office won't balance. Wire: Can't you buy books? dear? some new Sflilano Fifth Jhenues kworitelpe “There is somethin fine about it Wy DEMUTHeC YORK $320 and up at the better smoke shops You’re sure to like the package and very apt to like the cigarette Everyone prefers a handle on his coffee cup, but not everyone prefers the samc blend of coffee. Similarly, when we talk to you as ar individual we can be reasonably certair that you will like the obvious advantage of the new Reedsdale Cigarette pack age; but your liking for the cigarette we must recognize, will depend upor your personal taste. We feel warranted in urging you t« try Reedsdale Cigarettes, however, be cause of the high percentage of smoker: who have tried them and expressed : preference for them. And because wé know that they ar made of unusually fin tobaccos, blended wit! expert. skill. Getting baci: to the packag: again, here i a little pocke humidor if yo please, keepin your cigarettes in perfect condition an: form, no matter how much you move around, bump against things, or jan them in overcrowded pockets. It is somewhat of a revelation to : man with his first package of Reeds dales to shake out cigarette after ciga rette as he needs them, every on perfect to the last. No broken, bent, 0: crushed ones—no disreputable-lookin: tail-enders to offer his friends. Not Tricky—Just Sensible The cigarettes are first enclosed in an inner double wrapper of foil paper and paraffin paper; this goes inside the outer box, which is rigid but light and “com fortable” to carry; the top end of thi box is fitted with a newly invented flap arrangement by which the cigarettes may be shaken out at will, yet are pre vented from falling out while the pack. age is in the pocket. Hundreds of men have tried the Reeds dale Cigarette because the new packag: appealed to them—and then found tha they had discovered a smoke more en joyable than they had before known That may be coming in by the bac! door, but it’s a pretty good door at that o¢ Reedsdale Cigarettes are 20c for ° package of twenty. They are now soli by many tobacco dealers, and their dis- tribution is being rapidly extended. If you have any difficulty in findin them we will send you a carton of packages of Reedsdale Cigarettes (10! cigarettes) postpaid for a dollar. Smoke one package at our risk. If you don like them we will return your dolla” for the four remaining packages. Ad dress Reed Tobacco Co., 104 South 21st St., Richmond, Va. To Retail Tobacco Merchants: If your jobbe cannot supply you with Reedsdale Cigarette Reed Tobacco Company, Richmond, Va., wi gladly send you prepaid by parcel post a carto containing one hundi or two hundred Reeds- dale Cigarettes for the same price you would pay the jobber. comicbooks.com