Life, 1923-12-06 · page 16 of 84
Life — December 6, 1923 — page 16: what you’re looking at
What you’re looking at
This is primarily **advertising content**, not satire or political commentary. The page promotes the Mimeograph, a copying machine made by the A.B. Dick Company of Chicago. The illustration shows a stylized woman in profile holding what appears to be a globe or spherical object, suggesting women's expanding roles in business and education. The text argues that the Mimeograph reduces women's labor burdens by quickly producing multiple copies of documents—"five thousand well printed duplicates of a typewritten sheet or outline drawing." The appeal frames this as empowering: the device enables women to handle important clerical and administrative work efficiently, "lightening some weighty burdens" as they increasingly share responsibility for business decisions alongside men. It's essentially a sales pitch positioning the Mimeograph as essential office equipment for the modern working woman of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
In the woman’s world the tire- less and speedy Mimeograph is lightening some weighty burdens Today woman shares with man the responsibility for a tremen- dous amount of worth-while success. With her sphere no longer bounded by household limits—she is becoming an in- creasingly greater factor in the important decisions of business. And thereis hardly another labor- saving device in all the lists that is doing so much for her in this wider field as the Mimeograph. The long and tiresome process of making innumerable copies of letters, bulletins and kindred matter, the Mimeograph has re- duced toa pleasant task of a few minutes. Five thousand well printed dupli- cates of a typewritten sheet or an outline drawing the Mimeograph turns out hourly, with little trou- ble and practically no expense. It is the easiest and speediest way of doing a great deal of important work, some of which could not be done expediently without its help. In the hands of a skillful woman it is a dainty, cleanly and power- ful device for the battering down of costs and the building up of efficiency. And that is the reason it is doing big and vital service in business and educational fields every- where. Its makers, the A. B. Dick Com- pany, Chicago, will gladly send you booklet “W-12” and all important information about the Mimeograph upon request. comicbooks.com