Life, 1923-12-06 · page 10 of 84
Life — December 6, 1923 — page 10: what you’re looking at
What you’re looking at
This is primarily a **gift subscription advertisement** for *Life* magazine, not a political cartoon. The page promotes purchasing year-long subscriptions as Christmas presents for friends and relatives. The illustration shows a **cartoon cherub or cupid figure** straining to support an enormous stack of magazines, visually communicating the weekly delivery concept—"Christmas once every week" for 52 weeks. The advertisement's pitch emphasizes *Life*'s content (pictures, jokes, literary excellence) as superior to traditional gift-giving. At five dollars per subscription, it positioned magazine subscriptions as an affordable yet intellectually valuable present. The coupon at bottom allows buyers to arrange direct sending to recipients with a notification card. This represents early 20th-century magazine marketing targeting middle-class gift-givers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Among Those Presents ~~ LIFE —Z2Z35 T HAS often been said: “Christmas comes but once a year.” This is perhaps the one just criticism that can be made of Christmas. G, If you feel that Christmas doesn’t come often enough for some of your friends, why not subscribe to Lire for them for a whole year and give them Christmas once every week—until next Christmas? Can you think of any better Christmas gift? Pic- tures, jokes, cheerful reading, literary excel- lence—all going out to your friend—or friends—for the 52 weeks of next year. G, Just fill out the attached coupon and enclose five dollars for each subscription. We will send your friend, or friends, or relatives, a handsome card reproduced in color, telling them that you have done it. 598 MADISON AVENUE NEW YORK |: I enclose §..........for.........subscriptions to * Please send LIFE : Please send LIFE + LIFE to be sent in my name. : for one year to : for one year to comicbooks.com