Life, 1923-11-15 · page 40 of 40
Life — November 15, 1923 — page 40: what you’re looking at
What you’re looking at
This is a straightforward **cigarette advertisement**, not satire or political commentary. The page promotes Blue Boar English Blend cigarettes using the slogan "One man tells another." The ad's central message is that Blue Boar's quality creates word-of-mouth enthusiasm—smokers naturally recommend the product to friends at social venues (golf courses, trains, clubs). The text emphasizes the brand's 19-year history as "America's favorite fine tobacco," now available as cigarettes. The boar logo at the bottom serves as the brand's mascot/emblem. The pricing ("20 for 25¢") indicates this is vintage advertising, likely early-to-mid 20th century. There is no political or satirical content—this is period advertising before health warnings, targeting male consumers through appeals to quality and social prestige.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
m—that’s what it enthusiasm, and it fter you’ve smoked “pack of Blue Boars. news spreads— ole,”” on the train, ver the demi-tasse. another, because Blue Boar is a man’s cigarette— a cigarette that is repeating the record of Blue Boar pipe mix- ture, for 19 years America’s fa- vorite fine tobacco. Come, try this great English blend. Blue Boars a€& real top quality—that’s why they make friends so ese ores: ot man tells another.” Tori iis ‘Me comicbooks.com