Life, 1923-11-15 · page 4 of 40
Life — November 15, 1923 — page 4: what you’re looking at
What you’re looking at
This page is primarily an **advertisement for Life magazine subscriptions**, disguised as romantic/dating advice humor. The cartoon depicts two figures in barber chairs—a common visual metaphor for relaxation and male bonding. The illustration plays on the "win-win" premise: whether a sports team wins or loses "the big game," a man's date benefits either way. If the team wins, he's in good spirits; if they lose, he needs consoling—both scenarios justify spending time together. The text mocks men's obsession with sports while urging readers to subscribe to Life as an alternative source of entertainment for "long winter evenings." The satire targets masculine sports culture and suggests Life magazine offers superior entertainment for couples compared to sports obsession. The subscription form at bottom offers $5 yearly domestically, $6.60 abroad.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
598 Madison Avenue New York City About that subscription of Hers; here’s my $5 and Her (or even my) name and address. Please don’t give any of them to anyone else! (In Canada, $5.80; Abroad, $6.60) WIN or LOSE IT WORKS BOTH WAYS (Caution: Read this carefully on the way home with Her after the big game) “WELL, it’s certainly { fre } the way the team | came through la cri blew up this afternoon—they’re a real bunch of ‘ fepies all right.” Anp now that the tumult and the shouting has died, and the cap- tains and the queens are departing, what does Lire hold in store for your queen? All through the game she has basked in your presents (naturally her ticket and flowers were presents from you), held your hand when “‘we’’ scored and her own counsel when ‘‘they’’ did, and laughed with you at the screaming contents of this Football Number. Bur what about the long winter evenings to come, when you're out of town or have another date—we re- peat, what has Lire to offer Her then? Clearly it is up to you to carry on. celebrate victory why ae phe defeat today by investing $5 in a year’s sub- scription to Lire for the Little Lady? The odds—52 (issues) to 1 (person)— are all in your favor. Now is the Time, in the corner of the page is the Pace, and there by your side is THE Giri. What more do you want? comicbooks.com