Life, 1923-11-08 · page 2 of 36
Life — November 8, 1923 — page 2: what you’re looking at
What you’re looking at
This is primarily **advertising, not satire**. The page contains a 1925 advertisement for American Radiator Company heating systems. The creative strategy uses personification: "Winter" is depicted as a threatening wolf prowling near homes. The ad references the historical **Mayflower**, claiming "more than one-half perished before the first Spring—victims of his fury," to emphasize winter's historical danger to human survival. The advertisement's pitch is straightforward: modern heating technology (Ideal Type A Heat Machines and American Radiators) now protects homes from winter's threat, while reducing fuel costs by one-third. There is no political commentary or social satire here—it's a direct sales appeal leveraging fear of winter cold to motivate purchase of heating equipment.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HIRE Published Weekly by Life Pub, Co. at 698 Madison Ave... New York. N.Y. Subscrintion. 8, Ni Y.vunder the act of March gd, 1879 00. at New Yor! No. 21 1S AY ittred as Sacond Clans Matter a¢ the Fost Oiies November 8, 1928. + Canada.” Copyright, 1923, LIFE, Entered as Secon in the U. 8., Bag if Clase Matter Jone 8, 1589. at the eltiah Possess HE HOWLS Let him howl! American Radiator Company Dept.157 His name is Winter. He lurks at the doors and windows; he preys on the health of children; his cry is the biting North wind. Of the brave passengers on the Mayflower more than one-half perished before the first Spring—victims of his fury. To-day no home need fear him. The IpEAL TYPE A Heat Macuine and American Radi- ators are perfect protection for the larger home; Arcora and American Radiators keep the small- er home equally secure. So scientifically planned and economical are these boilers and radiators that they reduce the average fuel bill one-third and pay for themselves in the fuel they save. Put them into your home now before the Wolf of Winter howls. And let him howl. Send me a booklet de- Wit you spend 2 cents to learn how to reduce your fuel bill one-third? Merely check the coupon and mail to nearest address. scribing a heating plant for my home which will reduce my fuel bill one-third. AMERICAN RADIATOR COMPANY IpeAt Boilers and AMERICAN Radiators for every heating need « 104 West 42nd St., New York Dept.157 816 So. Michigan Ave., Chicago Name. Street. City. Sta Number of rooms in my home. comicbooks.com