Life, 1923-11-01 · page 38 of 41
Life — November 1, 1923 — page 38: what you’re looking at
What you’re looking at
This page mixes advertising with reader letters and social commentary typical of Life's satirical format. **Main Advertisement**: "Hair-Groom" hair product promotes a five-cent jar that keeps hair "combed, glossy" for the masses ("Millions Use It"). **"The Consumers' Union" column** satirizes economic inequality: consumers formed buying cooperatives to save 25% on living costs—only to have landlords raise rents by exactly 25%, negating all savings. The joke is grim: any progress by working people is immediately neutralized by those controlling housing. **"Two-Dollar Bills—Why Not?"** is a letter debating why two-dollar bills remain unpopular. The writer suggests superstition drives rejection, noting he's never seen one circulate in Indiana for five years and knows people who refuse them. This reflects genuine 1920s currency folklore and hoarding behavior. The page reflects post-WWI American anxieties: rising costs of living, class tension, and economic uncertainty among ordinary citizens trying to gain financial footing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE ‘thir Stays Combed, Glossy Millions Use It - Few Cents Buys Jar at Drugstore REG. US. PAT. OFF. KeepsHair Combed Even stubborn, unruly or shampooed hair ys combed all day in any style you like “Hair-Groom” is a dignified combing crea which gives that natural gloss and weil- groomed effect to your hair—that final touch to good dress both in sss and on also helps grow thick, heavy, lustrous Beware of greasy, harmful imitations. Books Received The Lost Kingdom of Burgundy, by Robert J. Casey (Century). Aé'Is, by Henry William Hanemann (Har court, Brace). We Explore the Great Lakes, by Mary B hair. Webb Waldron (Century). St. Nicholas Book of Verse, by and Joseph O. Skinner (Century). Changeling, and Other Stories, "by ne (Century ‘s, by P. ‘odehouse (Doran). remy, by Hugh Walpole (Doran). Wheels Within’ Wheels, by Carolyn Wells (Doran). Tinker's Wife, by Donn The Black Cats and the Mary Baker (Duffield). The tile Duke, by Charlotte M. (Duffield). Leadbetter’s Luck, by field). Yonge Holman Day (Duf- and Newspapermen, by Villard (Knopf) ‘A-Hunting and Akins (Boni & Live. Gordon King (Boni & We ispapers Id Garrisor Daddy : by Zoé right Horatio's Story, by Liveright). Thomas Jefferson Bible, by Jackson (Boni & Liveright). by. Sarah Gertrude (Boni & Liveright). Henry Millin Ccming! The Great Football Number of Lire—November 15— All News-stands. The Consumers’ Union ALARMED at the steadily increasing cost of living, the consumers followed the example of the labor unions, and formed organizations for their mutual benefit and protection. By buying food, clothing and other necessities at whole- sale prices, and selling to themselves without profit, they found at the end of the first year that they were able to save about twenty-five per cent. of their incomes. This was fortunate, for about that time the Landlords’ Union raised rents just twenty-five per cent. Two-Dollar Bills—Why Not ? Epitor or Lire: Sir: Your paragraph touching the threat- ened withdrawal of the two-dollar bill, following a statement from the Treasury Department that the government can’t account for its unpopularity, moves me to ask whether a superstition (with which I have been familiar for eight or nine years in these infidel parts) that this bill carries ill luck may not account for the preju- dice against it. I have pot seen a two- dollar bill in Indiana for five years, I know numbers of men who refuse to accept them. My own horror of the thing is profound. ‘The last time I saw one I paid for my breakfast with it in a Kansas City hotel, and the waiter, carry- S$.S.“TUSCANIA” é of the CUNARD and ANCHOR LINES sails from New York February 16th, arriving in Egypt at the height of the season and offering a travel oppor- ‘ tunity rare, fascinating, and full of appeal: Ae panorama en route; ports of call include Madeira, Gibraltar, Algiers, Monte Carlo, Naples, Athens, Haifa, Alexandria—returning via Naples and Monaco and arriving in New York April 2nd. NEW steamer, unsurpassed in con- struction, equipped with every modern feature for passenger comfort; an oil-burner—eliminating coaling at the various ports. The traditional world-renowned Cunard service and cuisine. Optional shore excursions, well-planned and interesting. Choice of One-way or Round-trip Bookings — the complete Round-trip constituting a consummate. CRUISE—TOUR to the MEDITERRANEAN, most attractive, as to points visited—as | totimerequired—astoexpenseinvolved. | Full information on request. Apply promptly. | CUNARD anno ANCHOR STEAM SHIP LINES 25 Broadway New York or Branches and Agencies WYNKOOP HALLENBECK CRAWFORD COMPANY, NEW YORK Unhealthy gums denoted | by tenderness and bleeding| NHEALTHY soil kills the best of wheat. Unhealthy gums kill the best of teeth. To keep the teeth sound keep the gums well. Watch for tender bleeding gums. This is a symp- tom of Pyorrhea which afflicts four | out of five people over forty. Pyorrhea menaces the body as well as the teeth. Not only do the gums | recede and cause the teethio decay, loosen and fall out, but the infecting Pyorrhea germs lower the body's vitality and cause many serious ills. To avoid Pyorhea, visit your dentist frequently for teeth and E prea And use Forhan’s ‘or the Gums. Forhan’s For the Gums will prevent Pyorrhea— or check its progress— if used in time and used consistently. Ordinary den- tifrices cannot do this. Forhan's will keep the gums firm and healthy, the teeth white and clean, Start using it today. IF gn shrinkage has set in, use ‘orhan’s according to direc- tions, and consult a dentist immediately. for special treat- ment. 35¢ and 60c tubesin U.S. and Canada. R. J. Forhans 8D. S, FORHAN CO. FOR THE GUMS ing it away with a trayful of dishes, f and cut his face hideously on the brok crockery. I merely mention this: may not lightly defy the gods. The thing began, it seems, on « Western race tracks, with the touts, stall: boys and jockeys. In traveling throw New England last summer I was struc by the large number of two-dollar bills tr circulation, and it occurred to me th the whole output had been pushed eas: ward from the corn belt—possibly wi the malign purpose of the Supreme Jin to crush Coolidge and make Hughes nomination certain next summer. T remain, sir, ete., MereDITH NICHOLSON P. I neglected to mention one oth fact,—that there exists out here among the tall corn a schismatic body whos members, though fully believing that t possess one of these bills is to cour disaster, hold that by nipping off on corner the jinx may be placated. seems to me a dangerous here: lated to detract from the dignity of th true faith, and I must decline to give the authoritative weight of my name. M,N. Indianapolis, September 26, 1923. comicbooks.com