Life, 1923-11-01 · page 31 of 41
Life — November 1, 1923 — page 31: what you’re looking at
What you’re looking at
This page contains satirical and advertising content typical of 1920s Life magazine. **The Satire:** "Letters of a Modern Father" mocks post-WWI consumer culture and priorities. A father responds to his son's request to leave college, claiming a shortage of **garages for automobiles**—treating this as a serious hardship comparable to his generation's lack of food and tuition. The joke targets the era's car obsession: college students now prioritize vehicle storage over education. The father's tone is deadpan, sardonically sympathizing while noting the shortage is universal, making the son's complaint absurd. **The Advertisements:** The page also features resort advertising (Pinehurst, North Carolina; Carolina Hotel) promoting leisure and sport, and a prominent Woodbury's Facial Soap ad targeting women with promises that skincare can make them into their "ideal woman"—whether wife, mother, or accomplished woman. Together, these elements satirize 1920s materialism: men obsessed with cars, women with beauty products—both chasing consumer-defined happiness.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Letters of a Modern Father My Dear Son: Because completion of our new foundry has been delayed by building troubles and we have had to disappoint ind lose some of our best customers, I have been forced to postpone personal correspondence. Now that I have a breathing spell, and find the delay cost 1s only a quarter of a million instead i a half, as we had feared, I can take p your letter. I see that you want to ave college because there is a short- ge of garages. I want you to understand that I s: pathize with you. I know that inability ) find a garage for his car is a draw- vack as serious for a modern college student as lack of clothes, books, food ind tuition money was to me, thirty cars ago. However, I would point out to you , hat the construction shortage is uni- You will find that all college »wns to-day are short of student gar- wes, so you would not improve your ituation by a change. I hav munication from your dean which sug- ersal. a com- inehurst NORTH CAROLINA The World Center of Sport More attractive this season than ever before, to lovers of good sport and good fellow- ship. Eventful days outdoors are followed by evenings of informal ease; dancing,music, the movies, etc. CAROLINA HOTEL NOW OPEN Holly Inn opens Jan. 7th Berkshire, Jan: 22nd ing, Racing, Driving, Motoring. Championshipeventsinevery field of sport scheduled thru entire season. For practice and instruction in the various games, special grounds and suilful instructors available if desired. Clear sunshine; dry, pine-fragrant air—Pinehurst winter like autumn in New England. » |For recueetione address: ¥: ar — BOYS and GIRLS EARN X XMAS ‘MO! ONEY Write for 50 sets sta AMERICAN CHR: Sell for 10¢ a set. When sold, Neubecker Bros., 91 How do you picture the woman you would like to be? Do you think of her as a happy wife — a happy mother ? The Woman You would Like to Be— How do you picture her? A happy wife —a happy mother — a great artist, or an accomplished woman of the world? Ina hundred ways — it lies in your power to make yourself the woman you would like to be. Below you will read of one way—simple as it is, no girl can afford to neglect it. Do you wish, more than anything else, to be beautiful? To have a face that charms and attracts the people about you? Make up your mind, then, that you will have a beautiful skin; that you will not rest until you have made your skin absolutely clear, smooth, flawless. Any of these faults can be overcome If you are troubled with blackheads — blemishes — conspicuous nose pores — excessive oiliness — begin now to overcome the condition. You can make your skin what you will, for each day it is changing; old skin dies and new takes its place. Give the new skin the special treatment it should have, and see how smooth and lovely you can keep it — how quickly the defects in it will dis- appear. You will find the right treatment for your special type of skin in the booklet of famous skin treatments that is wrapped around each cake Copyright, 1923, by The Andrew Jergens Co. gests that you might, without any ob- jection on the part of the university, attend a class now and then. I fancy, therefore, that if you should send your car home for a while, you might be able to gratify the dean in this detail with- out neglecting any of your important college activities. Your AFFECTIONATE FATHER. Coming — November 15— The Football Number of Lire—On Sale Everywhere. of Woodbury’s Facial Soap. Com- plete treatments for all the com- moner skin troubles are given in this booklet. One of these famous treatments is reproduced below. By using these Woodbury skin treatments regularly, thousands of girls and women have overcome the faults in their complexion and have gained the lovely clear, soft skin they longed for. Get a cake of Woodbury’s Facial Soap today, and begin your treat- ment tonight. A 25-cent cake of Woodbury’s lasts a month or six weeks. The Andrew Jergens Co., Cincinnati, New York, and Perth, Ontario. BLACKHEADS ARE A CONFESSION To keep your skin free from blackheads, use the following treatment Every night before retiring, apply hot cloths to your face until the skin is red- dened. Then with a rough wash cloth work heavy lather of Woodbury’s and rub it into the pores thoroughly, always with an upward and outward motion. Rinse with clear hot water, then with cold — the colder the better. If possible rub your face for thirty seconds with a piece of ice. Warning! I coutp love you, if I dared, But I play my part And guard you well against me.... I would break your heart. Such a tender heart it is, Warm and kind within— Though I stand without and plead, Do not let me in! E. E. M. “Is your wife a good bridge player?” “Wonderful! She hasn't got a friend in the entire Afternoon Bridge Club.” comicbooks.com