Life — November 1, 1923 — page 1: what you’re looking at

What you’re looking at

# Life Magazine Cover, November 1, 1923 This cover depicts a child in bed looking at a clock on the wall, with the caption "And now, little kiddies, what do you think Peter Rabbit answered?" The image appears to reference **Beatrix Potter's "The Tale of Peter Rabbit,"** a popular children's story. The joke likely plays on the bedtime routine of reading children's stories—suggesting an ironic or unexpected answer to a question from the tale. The Coca-Cola advertisement visible in the corner suggests this may be satirizing commercial culture's infiltration into children's entertainment and bedtime rituals in the 1920s. Without additional context about specific events from November 1923, the precise satirical target remains unclear, though the overall point seems to mock how commercialism was affecting childhood experiences during this era.