Life, 1923-10-25 · page 10 of 34
Life — October 25, 1923 — page 10: what you’re looking at
What you’re looking at
This page contains two cartoon panels (1-2) and one larger illustration satirizing attitudes toward fresh air and seasickness. **Panels 1-2** titled "The Fresh Air Fiend" show someone enthusiastically opening a window despite apparent resistance—mocking people obsessed with fresh air ventilation, a health trend of the era. **The main cartoon** depicts a ship scene where "Professor Mudge" boasts he can tolerate vertical motion and survive lateral action, but when the two "coalesce" and become "spiral," he experiences "cut-cup-capitate"—a humorous reference to seasickness combined with vomiting. The satire mocks pseudo-scientific medical pretension and the gap between theoretical confidence and practical reality when facing actual seasickness. The page also lists humorous business name changes ("The Acme and Eureka Cemetery" etc.), continuing the satirical tone.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
T A Suggestion HE world of business is un- doubtedly an exceedingly well- conducted affair. So many of its members are rich—in fact, about all the rich ones have their business fac- ulties to thank for their opulence. It is, therefore, somewhat presumptuous for an outsider, one who is removed both in practice and remuneration from that great, busy life, to suggest any changes in their obviously suc- cessful preoccupation. The change I have in mind is rad- ical, destroying at once the whole =s ee HE FRESH AIR system of business nomenclature. As it stands now there is a_ terrible lack of originality in firm names, a condition, in view of the natural re- action of business, well-nigh impos- sible to change. Therefore the best I can hope for is a shuffling-up of names, so that on reading a sign or an advertisement one will be struck by a sense of joyous surprise. Let us make a tentative list embody- ing such a change: The Acme and Eureka Cemetery. The Purple Rabbit Caisson and Foundation Co. The Mignon School of Boxing The Abattoir Florists. The Marie Louise Garbage is- posal Co. The Katz and Slomsky Ecclesias- tical Vestment Co. The Tiny Tot Mortgage and |. oan Co. The W. J. Bryan Lip Stick Co. Any wet evening this list can be extended indefinitely. I may add that anything I may vet for this effort will be spent at The Pansy Bootleggers. Rollin Kirb Professor Mudge: { CAN TOLERATE THE VERTICAL MOTION AND I SURVIVE THE LATERAL ACTION, BUT WHEN THE TW COALESCE, AS IT WERE,—AND BECOME SPIRAL—I CUP-CUP-CAPITULATE. comicbooks.com