Life, 1923-10-18 · page 37 of 44
Life — October 18, 1923 — page 37: what you’re looking at
What you’re looking at
This is a **Fisher Body Corporation advertisement**, not political satire. The page promotes Fisher as the premier automobile body manufacturer of its era. The image shows two figures in formal attire (appearing to be military or diplomatic officials based on their decorative uniforms and hats) examining or discussing a vehicle, symbolizing prestige and quality approval. The accompanying text argues that fine new cars naturally bear Fisher bodies, positioning Fisher as the recognized standard for superior automotive craftsmanship. Fisher Body Corporation operated factories in Detroit, Cleveland, Walkerville (Ontario), and St. Louis. This advertisement leverages aspirational imagery—associating Fisher bodies with distinguished, authoritative figures—to establish the brand's dominance in the luxury automobile body market during the early automotive era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
It is but natural that the finest of the new cars should bear the symbol—Body by Fisher. This is the logical recognition of Fisher facilities, which have no equal in the world, and Fisher craftsmanship, which produces the finest of motor car bodies. FISHER BODY CORPORATION, DETROIT CLEVELAND WALKERVILLE, ONT. ST LOUIS comicbooks.com