Life, 1923-10-04 · page 4 of 44
Life — October 4, 1923 — page 4: what you’re looking at
What you’re looking at
This is primarily a **subscription advertisement** for Life magazine, not a political cartoon. The "three of a kind" refers to three upcoming special issues Life was promoting: the Thanksgiving Number, Football Number, and Christmas Annual. The three cartoon figures at top are generic cherub-like characters representing these holiday/seasonal issues—depicted as playful "aces" in a card-game metaphor (the "unbeatable trio"). The page promotes a special trial subscription offer: eight issues (including the three special numbers) for one dollar. It includes pricing for Canadian and foreign subscriptions. The only contextual reference is a mention of the President's Proclamation regarding Thanksgiving timing, but this appears incidental to the main sales pitch. This is essentially a **house advertisement** encouraging readers to subscribe or gift subscriptions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THREE OFA KIND] | —and all of them Aces e | Introducing Lire’s Winning Combination TheTHANKSGIVING NuMBER ~ The FooTBALLNUMBER and The Curistmas ANNUAL— an Unbeatable Trio To be offered to a thankful public © Tobe playedNovember15th under revised on November ist, even though we __ rules in which every page becomesa cheer- have signed an agreement to be nice _ing section. Tells you the difference be- to the turks. (For further particu- tween a drop-kick and a drop-stitch, a ref- | lars see the President's Proclamation.) ereeanda referendum. Hot off the gridiron. CuristMas ANNUAL will begin to make Christmas merry on December 6th, which is none too soon when you consider how much we have to be merry about. (The retail price of this number is twenty-five cents.) vv If you act promptly, you will receive the above Triumphant Trium- virate, as well as seven other weekly issues, complete with jokes, for a Dollar Ante. The Special Trial Subscription Offer is the joker—deal yourself a coupon from the corner, listen to that impulse and follow suit. e LIFE 598 Madison Ave., New York City Here is aj. dollar (Canadian, $1.20; Foreign, $1.40). It you want ‘this money as badly as I want 10 issues of Lire, let’s trade. So no more at present from your friend and well wisher, 299 598 Mapison AveNuE New York City ' | | | | | | | Tuanxscivinc NuMBER Foorsatt NuMBER | | | | | | 5 | One Year, $5.00. (Canadian, $5.80; Foreign, $6.60) OSS SS pee comicbooks.com