Life, 1923-10-04 · page 38 of 44
Life — October 4, 1923 — page 38: what you’re looking at
What you’re looking at
This page is primarily **advertising** with a satirical book review sidebar. The main content is a rhymed review of "The Temptress" by V. Blasco Ibáñez, a novel about Elena, a seductive woman who destroys men financially and morally through her charms—causing "duels, self-destruction, embezzlement, desertion, fraud." The satire mocks melodramatic "machine-made drama": the review notes the ironic moral ending where virtuous characters become millionaires while the villainess sinks "three steps below the gutter." A small joke about lawyers appears: when asked how lawyers measure fees, the answer is "He doesn't"—implying lawyers are dishonest or arbitrary in charging. The page is dominated by **period advertisements** for Wilbur chocolate candies, Faultless pajamas (emphasizing comfort and tailoring), a windshield treatment product, and bedclothes. These ads reflect early 20th-century consumer goods marketed to middle-class readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Exguisrte MORSELS of Vanilla Chocolate, wrapped in pure tin Delicious as sun-ripened fruit. A delightful food-con- fection for the entire family. Tempting to the last piece. foil. If your dealer cannot supply you, send * ff $1.00 for a pound box. Ml cz BY Makers of Wilbur's Cocoa Nh aly He H. O. Wusur & Sons, Inc., Phila., Pa. By V. Blasco Ibafiez. Sue lunched on lovers 4 la carte! The arch-enchantress, fair Elena, Possessed the gentle sort of heart That marks the African hyena. + LIFE Rhymed Reviews The Temptress Perhaps she wasn’t steeped in sin, The author makes the hero ponder ; That is, how good she might have been With all the wealth she wished to squander ! Her charms were such as could not fail; This devastating she-tornado Bowled over every likely male Except our hero, M. Robledo. For gold she vamped the sterner sex; Her smiles were what men gave their all for, Disbursing coin by quarts and pecks (What baggages the men will fall for!). And everywhere the siren went She fostered duels, self-destruction, Estrangements, waste, embezzlement, Desertion, fraud and vile abduction. Yet at the end, escaped from snares And blithely free or sweetly mated, The virtuous are millionaires And Vice is duly castigated. The villainess, the wretched minx! Her fate is worse than tongue may utter ; For down and down and down she sinks, "Way down, three steps below the gutter. The scene is laid in southern climes Below the hills where frisks the Nama. Then step up, folks, and pay your dimes For cheap, machine-made drama. Within the Law “How do you suppose a lawyer measures his fees o” “He doesn't.” E. P. Dutton & Co, Most of the political band wagons appear to have reached a point in the road whére the sign reads, “Stop, Look and Listen.” Easy Now to Keep Your ||WINDSHIELD CLEAR in Rain, Fog or Storms. ‘A mysterious new liquid, which can be put on ‘windshield in 30 seconds and gives a lasting trans- |parent surface, now enables every motorist to see| clearly through the glass, regardless of weather.| Simply send name for absolutely free sample. Laboratories, {Alexander , Dept. 7, Kansas City, Mo, Bed Clothes 'HAT’S a startling thought, but a true fact, nevertheless! Fault- less Pajamas and Night- shirts are tailored bed clothes—tailored for comfort—tailored for luxurious lounging and for restful, comfortable sleep. Discriminating men have chosen Faultless Pajamas, Nightshirts and SleepCoats since 1881 because Faultless Night- wear is cut toconform to the lines of the body. There is ample room at the shoulders, elbows and knees. No binding, chafing or pinching any- where. The buttons stay put. OF course, Faultless Night- wear is made of exquisite fabrics to fitany stature, any pocketbook. Ask for Fault- less Nightwear and sleep in comfort evermore. ‘THE FAULTLESS NIGHTWEAR CORPORATION (E Rosenfeld & Company) Baltimore New York Chicago [euldess ‘SINCE 1881 “The NIGHTwear of a Nation!” Pajamas Sleepcoats Nightshirts comicbooks.com