Life, 1923-10-04 · page 32 of 44
Life — October 4, 1923 — page 32: what you’re looking at
What you’re looking at
This page is primarily **advertising disguised as editorial content**, typical of early 20th-century magazines. The main article—"Wreck survivors tell how tobacco kept them going"—presents a dubious claim that shipwreck victims survived by smoking tobacco when food and water ran out. This is essentially **disguised advertising for Edgeworth tobacco**, presented as a human interest story. The piece romanticizes smoking as life-sustaining, a marketing tactic unthinkable today. The page includes genuine humor: a Punch cartoon about a pilot proposing to a woman, with comedic interruptions (lightning, dive-bombing geese). There's also a humorous anecdote about a Filipino misunderstanding a saxophone job advertisement, thinking he could become the instrument. The remaining content is straightforward advertising for brushes, foot powder, and digestive aids (Bellans). **The key point for modern readers**: This demonstrates how early advertising exploited editorial credibility and lacked today's regulatory separation between advertising and news.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
30 - LIFE - e if Wreck survivors NIEMPORARIES tell how tobacco kept them going When food and water gave out on third day, they smoked until rescued “Give me your answer, Willie—yes or no? I'm sick of this coquettishness,” I said. “I'm doing well. Business is sure to ‘ ————— grow Perhaps they were only pirates of the (Here comes a flash of lightning— BRUSH ES’ sea. Nevertheless, they were ver euch mind your head). human beings when they found them-! ['m the best pilot in the air, they say. we selves miles out to sea adrift in an open | Just think y at glorious fun to have 52 Varieties of Nail Brushes boat. a wife With two days’ supply of food and} Who'll whirl you up to where the ek in the year. All good, some water, they confidently expected to be breezes play, of them lowes prices than others. rescued in plenty of time. But when the After that stuffy office. What a life! Different shapes, different stiffness third day passed and no friendly sail! With week-end joy-rides to the Isles of bristles, suiting all requirements. appeared on the horizon, it beeen to of Greece Send for Illustrated Literature look like a case for Davy Jones’s locker. And little holidays in far Fiji...” y H One of the victims, crazy with thirst, | 1 nose-dived here to dodge some flying JOHN L WHITING.J. J. ADAMS co. suggested that they divide a bottle of geese Fistish Badutectarers for Over 114 Veet iodine and end the agony quickly. And something snapped in the ma- "and the Largest in the World “The tobacco hasn’t given out yet,” chinery. _ said another. “Let’s stick it out a while| The plane went smash as I renewed my longer.” And they did. suit. Late in the afternoon of the fifth day} Willie said “No!” upon the parachute. e tramp schooner saw their distress —Punch. signals and came valiantly to the rescue. “The only thing that kept us going at all was tobacco,” one of the survivors | In a Pinch, use ALLEN’S FOOT-EASE admitted when he was safely deposited on dry land again. “ Pipes filled with Edgeworth probably Unusual Opportunity have no more soothing effect than pipes | A young Filipino saw in a news- filled with other tobaccos, but most| paper an advertisement which read: Edgeworth smokers feel that they need “Wanted: A saxophone. Must be Edgeworth to get complete pipe satis- | in good condition. faction, Not long afterward a swarthy young If you have never smoked Edgeworth, } chap called at the address and said to send your name and address on a post-| the advertiser: card to Larus & “I want to accept the position as a Brother Company.| saxophone. I have never been a saxo- They will be glad to} phone, but I think I can do it, and I send you free samples Se ee —Youngetown Telegram. Plug eye and Ready- ubbed. « a Smale & few pipe-| ; Treason in the Laide Time to Re tire? fuls and judge for “I'm going to fire that proofreader,” yo a g elf said the editor. Buy whether or not Bs asked the assistant editor. you wish to be- come a perma- | nent member of | |, sai the Edgeworth bringing them to the columnist’s at- Club. tention.”—Atlanta Constitution. Edgeworth is SO) In various sizes to suit the} The Wretch! . needs and means “She was deceived in him, poor girl.” of all purchasers. Both Edgeworth Plug “Deceived in Jack?” Slice and Ready-Rubbed are packed in “Dreadfully!) She thought it was small, pocket-size packages, in hand-| Jove that was making him so pale and some humidors holding a pound, and also in several handy in-between sizes. For the free samples, kindly address Larus & Brother Company, 63 South —Boston Transcript. aie Strsets Richmond, he at yon will also include on your postcard the name | ‘ and address of your regular tobacco “Mamma,” said a little boy, who had > 6 BELL-ANS sealer, your courtesy will be appreci-| been sent to dry a towel before the = Hot water ated. fire, “is it done when it is brown?” \ * To Retail Tobacco Merchants: If your —Pearson’s Weekly (London). =) Sure Relief jobber cannot supply you with Edge- . worth, Larus & Brother Company will gladly send you prepaid by parcel post “ 5 - ma a one- or two-dozen carton of any size of Tue slow thinkers live longest, Fdgeworth Plug shice or Resdy-Rubhed| te cose the ares «| FOR _INDIGESTIO forthe —Detroit Free Press. | 254 AND 75¢ PACKAGES EVERYWHERE A different Nail Brush for every am in good condition.” . aL TRADE marc ace y in the habit of letting funny mistakes go through and then thin, and it was only going without food so as to buy her presents.” comicbooks.com