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Life, 1923-10-04 · page 30 of 44

Life — October 4, 1923 — page 30: what you’re looking at

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Life — October 4, 1923 — page 30: Life, 1923-10-04

What you’re looking at

This page contains brief satirical jokes and humorous anecdotes typical of Life's format, plus advertisements. The cartoons and humor target social conventions and human nature: **"The Radio Buoy"** depicts a shipwrecked woman in a bathtub-like vessel—a visual gag playing on the then-novel radio technology and the absurdity of romantic rescue fantasies. The French caption suggests she's advertising for a handsome rescuer, mocking both radio advertising and dated romantic tropes. **The textual jokes** mock Scottish evasiveness, polite social awkwardness, and romantic pretense. "The Retort Oblique" references a cultural stereotype about Scottish people avoiding direct answers—settled by an actual test question. **"Bogus" and "His Own Worst Enemy"** comment on self-made men and reputation fraud—social concerns of the era about authenticity and status. The page is primarily **filler and advertising** (McCutcheon's linens, Bachrach photography studio), reflecting Life's mixed content of light satire, humor, and commercial promotion. The overall tone is genteel, inoffensive social comedy aimed at middle-class readers.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Retort Oblique Farington and his friends were pre- cipitated into an argument by th: statement of one of them that a Scotch- man never gives a direct answer to a How to Put It = question. It resulted in a considerali: He was a very polite man, and did wager, to be settled by a test question not know what to reply when his pretty F- put to a Scotchman. The question partner asked if they had not met be- a asked was: “Is the mail in?” T fore. He put his hand to his forehead \ ‘4 Scotchman’s answer was: “Are you ex reflecti . pecting some mail?” “Yes,” he said, “I think I have had \ 4 —Chicago Literary Times the pleasure—and you the experience.” —London Daily Express. : Overheard in the Kitchen 4 Mistress: Who broke that chi Bogus = jug? A man complained because he was Marp: The cat, mum. unable to “cash in on a good reputa- Mistress: What cat? tion.” He probably couldn't find any Maip: Why, ain’t we got one? one to indorse it for him. —London Daily N —Topeka Capital. Lassitude Bic Boy: The music at dances takes SMatt Girt (feeling the heat): the place of liquor. you writing letters, Mummy? Suy Youxe Turxe: But it’s inter- : Moretes (yon dest: . mission now.—Toronto Goblin. THE RADIO BUOY Swart Grat: Please don't send n “HELLO! HELLO! A LADY TEMPORA- love to anybody.—Punch. RILY SHIPWRECKED, YOUNG AND “He is his own worst enemy.” PRETTY, WOULD LIKE AN AGREEABLE A ConGressMAN is suing for breac “Most self-made men are.” AND HANDSOME RESCUER.” © of promise. Supposing constituen: —Toledo Blade. —La Vie Parisienne. started doing that!—Detroit News. Lire is published every Thursday, simultaneously .in the United State The foreign trade seppied from Lire’s London Office, Rolls House, in Great Britain, Canada and British Possessions. Title registered in U.S. Breams_Buil gs, London, E. C. Canadian distributor, The American Patent. Office. $5.00 a year in advance. Additional postage to foreign News Company, Ltd., 386-388 St. James Street, Montreal, Canada countries in the Postal Onion, $1.60 a year; to Canada, 80 cents. Back No contributions will be returned unless accompanied by stamp numbers cannot be supplied. addressed envelope. Lire does not hold itself responsible for the Ic The text and illustrations in Lire are copyrighted. For Reprint Rights Non-return of unsolicited contributions. in Great Britain apply to Lire, Rolls House, Breams Buildings, Fetter Notice of change of address should reach this office two weeks | Lane, London, E. C., England. to the date of issue to be affected. eal =e == — == == Mc Cutcheon’s Fifth Avenue, 34th and 33d Streets, N. Y. = — — =—= io: <: Linens of Quality HE showing of distinctive linens at McCutcheon’s is like an exposition of the linen-weaver’s art. Itis an assemblage of Linen masterpieces from the most fa- mous centers of art and industry abroad. And the entire showing is characterized by that purity of texture, beauty of design, and general superiority which is tradition- al with McCutcheon Linens. == == <— == ore: =< = = =< = =— Bachrach Quality is always the firet a aes ‘A name photographically known from coast to coast. in buying Linens. For linens, to be truly Upon prestige and quality alone have Bachrach Por- economical, should last many years. You traits attained their position of pre-eminence. can depend on McCutcheon Linens. They Make an appointment at once to insure prompt ; ee aa aes delivery of your Christmas Photographs, in: - ; are the finest obtainable, distinctive in pat or rive AVENGE tern,and of more than ordinary durability. Boston Providence Springfeld EasOrange Richmond Lowell Fall Rivet Neclerce Meant Cleveland tan New Bedford Dero Worcester Nanford Indlenapolia Fontead’ ew York : w Witkesbarre Columbus =< =e =o =— comicbooks.com