Life, 1923-09-27 · page 36 of 36
Life — September 27, 1923 — page 36: what you’re looking at
What you’re looking at
This is primarily a **beauty product advertisement**, not political satire. The page features an illustration by Guy Hoff showing a man and woman in an intimate moment, captioned "A Skin You Love to Touch." The ad targets women concerned about complexion, promising that Woodbury's Facial Soap will transform dull or troubled skin into "fresh, clear, beautiful" skin through regular use. The tagline explicitly links personal attractiveness to romantic desirability—the couple's closeness suggests that improved skin leads to romantic appeal. This reflects early 20th-century advertising strategies: combining beauty anxiety with romantic/sexual motivation. The offered "guest size" samples for 10 cents were a standard marketing tactic to encourage trial purchases. There is no political cartoon or satire on this page—it's a straightforward commercial advertisement using romantic imagery to sell skincare products.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘You too.can haveo Askin you love to touch” Are you dissatisfied— with your complexion? Do you long for a skin so fresh and radiant that no one can see it and not admire it? Then begin now to make your skin what you want it to be. Each day your skin is changing; old skin dies and new takes its place. By giving this new skin the care it needs, you can free your complexion from faults that have troubled you for months, and even for years. You will find the right treatment— for your special type of skin in the booklet of famous skin treatments, “A Skin You Love to Touch,” which WOOD BU is wrapped around every cake of Woodbury’s Facial Soap. Thousands of girls and women, by following these famous skin treatments, have built up a fresh clear, beautiful complexion. You, too, can have the flawless skin you have always longed for, by giving it this special care. Get a cake of Woodbury’s today, at any drug store or toilet goods counter — see what an improvement even a week or ten days of the right treat- ment will make in your complexion. A 25 cent cake lasts a month or six weeks. Woodbury’s also comes in convenient 3-cake boxes. I “A Skin You Love to Touch” by Guy Hoff Three Woodbury skin preparations — guest size—for 10 cents THE ANDREW _JERGENS CO.., 1009 Spring Grove Avenue, Cincinnati, Ohio. For the enclosed 10 cents — Please send me a miniature set of the Woodbury skin preparations, containing A trial size cake of Woodbury’s Facial Soap A sample tube of the new Woodbury's Facial Cream A sample box of Woodbury's F Powder Together with the treatment booklet, “A Skin You Love to Touch.”* If you live in Canada, address The Andrew Jergens Co., Limited, 1009 Sherbrooke St., Perth, Ont. English agents: H, C, Quelch & Co., 4 Ludgate Square, London, E. C. 4. Name. Street. Cit Cut out this coupon and send it to us today L SOAP Copyright, 1523, iy The Andrew Jergena Co comicbooks.com NNIA SETOdVINNIA