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Life, 1923-09-20 · page 33 of 36

Life — September 20, 1923 — page 33: what you’re looking at

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Life — September 20, 1923 — page 33: Life, 1923-09-20

What you’re looking at

This page contains several distinct elements: **"The Highbrow" Poem**: A satirical piece about cultural snobbery—a self-aware snob admits that cheap popular music (banjos, saxophones, cabaret tunes) emotionally moves him more than "serious" classical music (Chopin), which embarrasses him. The joke targets pretentious people who deny genuine emotional responses to "lowbrow" entertainment. **General Electric Advertisement**: Promotes argon gas light bulbs with tongue-in-cheek humor. The ad plays on argon's 1894 naming meaning "won't work"—ironically, it now makes bulbs work better, providing fifty times more light than candles at declining cost. This celebrates technological progress. **"The Motive Force" Short Story**: A brief narrative about a man's romantic pursuits (Italian princess, maiden, widow, flapper) driven by his ego—a lighthearted critique of male vanity. **Hotel and Cruise Advertisements**: Standard luxury service promotions. The page's tone is typical early 20th-century satirical humor—gently mocking social pretension while celebrating modern technology and consumer conveniences.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Highbrow hames me that a common little tune, i in a cabaret, should hurt me so. plaint of banjoes and the lan- guorous croon saxophones still haunt me, and I ww ere some nocturne by a master ich sonata, Chopin masterpiece, ill might hurt, but I'd not be named, | shame would not the bitter hurt ris cheap tune makes all my be- : throb, I resent it: in my pain a snob! T: Gs KNOW THE UNIQUE HOTEL SERVICE T the McAlpin, you find the Assistant Manager just across from the desk, always available and ready to meet your emergency — Almost any immediate need is pro- curable without leaving the building— The famous Nahan Franko’s orchestra entertains in the main Din- Dancing, under ideal conditions, is popular in the Terra Cotta Grill Juring dinner and supper — An entire floor is exclusively for women, with Hostess, Chaperones, Guides ‘and Competent Shoppers— manicurists, masseurs and facial ex- perts — also a Library and Children’s Playground, There are modern Turkish and Russian baths with swimming pool— Club Breakfasts are a feature at very moderate rates — “ ae a to all its features, rthur L. lanager, perso1 seeks to so assure the pleasure and comfort of your stay as will cause the Hotel McA\llpinto be your New York. homein the future. Artuvr L. Ler, Manager. The Center f Convenience Broadway at 34" Street Hote MAGrin The gas that wouldn’t work—does! In 1894 a new gas was dis- covered in the air we breathe. It seemed so useless that it was named “Argon’—from two Greek words which mean “it won’t work.” While the cost of al- most everything else you use has steadily mounted in the past decade, the cost of good light, due to im- provements made by GeneralElectricCom- pany engineers in the incandescent lamp, has as steadily de- clined. But this Argon gas is now pumped into modern electric lamp bulbs and does work. It helps your lamp to give you, for the same money, fifty times more light than your grand- mother’s candles gave her. GENERAL ELECTRIC The Motive Force He had been aware of it that night on the terrace overlooking the plaza, as he made mad efforts to win the little Italian princess. He had felt it that tigie as he mur- mured subtle phrases to the bewitch- ing maiden he was whirling about the ballroom during the Carnival at Nice. Again it had flashed upon him as he drifted down the Thames with that fascinating widow he had just met. And now, as he sat with the little flapper on the beach, he realized its What was this thing that had so often directed his life? What, indeed? The simple It was merely his ego. presence. answer was enough. Tue Klan doesn’t need a Kollege. It needs a Knight Skool. Clark’s 4th Round the World Cruise from N. Y. Jan. 15th, Westward by specially chartered new Cunarder “Laconia,” 20,000 tons; oi! burning. 4 mos. $1000 up including hotels, guides, Stop overs in Europe. Visiting Panama Angeles, 18 days Japan and China, in Indl Cairo, Jerusalem, Ath CLARK Ist MEDITERRAN Fe a specially chartered White Star 8. Itic,”” 65 days, $600 up, including drives, guides, hotels, fees. 18 days Palestine and Egypt. F. C. Clark Times Bullding New York comicbooks.com