Life, 1923-09-20 · page 3 of 36
Life — September 20, 1923 — page 3: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not political satire. National Music Lovers, Inc. is selling a "sensational bargain" record set: 16 fox trots and waltzes on eight double-disc, 10-inch records for $2.98. The illustration shows a dancing couple in formal wear, positioned decoratively atop a phonograph record. This imagery reflects 1920s popular culture—the "wonderful, catchy, swangy Fox Trots and Waltzes" advertised were contemporary dance music. The pitch emphasizes affordability and mail-order convenience ("Send No Money"), typical of direct-marketing tactics of the era. Song titles listed (like "Carolina Mammy" and "Mellow Moon") represent popular hits of the period. There is no discernible political commentary—this is straightforward consumer advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
on Bight DoubleDisc Full-Size 10 Inch Records Carolina Mammy. Carolina in the Morning. You Know You Belong to Some- Swingin’ Down the Lane. Who’s Sorry Now? body Else. Yes! We Have No Bananas. Mr. Gallagher and Mr. Shean. Love Sends a Little Gift of Roses. Bambalina. I Love Me. Wild Flower. Parade of the Wooden Soldiers. Red Moon. Barney Google. Sun Kist Rose. Mellow Moon. Here is the greatest phonograph-record Sensational Bargain! bargain ever offered! All brand new records, right straight from factory to you! The very latest Broadway hits—the most popular dance music of today. All New York is dancing to these wonderful, catchy, swingy Fox Trots and Waltzes. Eight full size, ten-inch brand new records which play on BOTH SIDES, giving you SIXTEEN complete selections. PLAYED BEAUTIFULLY by the most wonderful DANCE ORCHESTRAS you ever heard! A wonderful collection of latest hits— ALL FOR ONLY $2.98. Never before such a bargain in up-to-the-minute records. SEND NO MONEY NATIONAL MUSIC LOVERS, Inc . ' : Dept. 349, 354 Fourth Avenue. New York City Try these records for ten days in your own home. Note the beauty Please send me for ten days’ trial, your collection of 16 Fox Trots of recording, the catchiness of the tunes, and the wonderful volume I po ee eee Beg eee a Ty and clearness of tone. Send no money now—just pve postman $2.98 1g Tis 8 not to be considered a plus delivery charges, on arrival. If not delighted with your bargain Largs Pg Eg a ee Rs return the records and we will refund money and pay the postage days and you will refund my money. . WRITE NOW—THOUSANDS OF SETS ARE BEING OR- DERED—Mail Coupons or Postal to National Music Lovers, Inc. 354 Fourth Avenue Dept. 349 New York City comicbooks.com