Life, 1923-09-13 · page 36 of 36
Life — September 13, 1923 — page 36: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not political satire. It promotes Cantrell & Cochrane Ginger Ale as "the standard of two continents" (Ireland and America, given the Dublin/Belfast/New York distribution). The visual element—a hand holding a bottle emerging from an ornate "C&C" monogram—is decorative branding rather than commentary. The small photograph below shows people in a social setting, illustrating the product's marketing pitch: that ginger ale is the fashionable beverage at "every social gathering place." The page exemplifies early 20th-century *Life* magazine advertising, which often occupied substantial space alongside actual editorial content. While *Life* was known for satire and humor, this particular page is straightforward commercial promotion emphasizing the drink's availability across hotels, restaurants, and social venues in both countries.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
~ Gantrell @ Cochrane Ginger-Ale THE STANDARD OF TWO CONTINENTS Friendly Rivals— the inspiriting air of the mountains and the sparkling zest of “C. & C.” The accepted © beverage of every social gathering place—the z mountain and seaside resort, the club in town j or country, the hospitable home. At all better hotels, on trains and steamers; at popular restaurants and fountains; of your dealer or caterer, “C. & C.”” is obtainable everywhere. NNIM Sitodv DUBLIN BELFAST NEW YORK E. & J. BURKE, LTD.— SOLE AGENTS — NEW YORK comicbooks.com