Life, 1923-09-06 · page 6 of 40
Life — September 6, 1923 — page 6: what you’re looking at
What you’re looking at
This is a **fashion advertisement, not political satire**. The page shows Hart Schaffner & Marx promoting fall and winter menswear styles circa the 1910s-1920s (based on the typography and clothing silhouettes). The illustration depicts three well-dressed men in suits and overcoats advising two women (one seated, one standing) about current fashion trends. The advertisement emphasizes looser-fitting coats, wider button spacing, lower openings, and optional waist-line trimmers or peaked lapels as desirable styling elements for the season. This is purely commercial content—a department store advertisement promoting men's clothing through an aspirational social scene. There is no political cartoon or satire present on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE STYLES YOU WANT THIS FALL AND WINTER The looser, easy hanging coats are smart; wider button spacing; looser trousers; lower coat openings Some like the coats with trimmer waist lines; they're stylish, too; some with peaked lapels; others with square notches The overcoats that are full skirted and easy hanging without belts are popular Many belted models are being worn, too You'll find only the newest and best in our clothes Your satis. faction is guaranteed _ HART SCHAFFNER © MARX comicbooks.com