Life, 1923-09-06 · page 40 of 40
Life — September 6, 1923 — page 40: what you’re looking at
What you’re looking at
This is a vintage cigarette advertisement, not political satire. It promotes Blue Boar English Blend cigarettes using a viral-marketing concept: "one man tells another." The ad suggests that smoking Blue Boars creates such enthusiasm that satisfied customers naturally spread word-of-mouth recommendations across social settings—golf clubs ("19th hole"), trains, and social gatherings. The blue boar mascot appears at the bottom. The tagline emphasizes quality and masculine appeal ("a man's cigarette"), positioning the product as repeating the success of Blue Boar pipe tobacco. For modern readers: this demonstrates early 20th-century advertising strategy emphasizing peer influence and word-of-mouth before digital marketing. The price ("20 for 25¢") reflects pre-inflation costs. Notably, such direct cigarette advertising would be prohibited in contemporary American media.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
One man tells another —it's enthusiasm—that’s what it is, contagious enthusiasm, and it gets you—after you’ve smoked your first pack of Blue Boars. And then, you tell it! That’s how the news spreads— at “the 19th hole,” on the train, in the club, over the demi-tasse. . One man tells another, because Blue Boar is a man’s cigarette— a cigarette that is repeating the recore lue Boar pipe mix- ture, fur years America’s fa- vorite fine tobacco. Come, try this great English blend. Blue Boars are real top quality —that’s why they make friends so easily—why “one man tells another” ZL ve wy A arettes IBILUIE IBOAUR English Blend Cig NNIM SITOIVSNNIA comicbooks.com