Life, 1923-09-06 · page 37 of 40
Life — September 6, 1923 — page 37: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not editorial satire. It contains three distinct ads: 1. **North East Distributor Cap** (top left): A personified auto part boasts it "can't get anything by" mechanics because it's made of quality materials—a straightforward product endorsement using sports/baseball metaphors popular in 1920s advertising. 2. **Bakelite/Redmanol Pipe Mouthpieces** (right side): Promotes synthetic pipe materials as superior to amber, highlighting their tastelessness and durability. Bakelite was a revolutionary early plastic widely marketed as a versatile modern material. 3. **Unidentified cartoon** (bottom left): Captioned "Say, central, do you know anything about babies?"—appears to be a domestic humor sketch, though its advertising purpose is unclear. The page reflects early-20th-century industrial advertising that personified mechanical parts and promoted new synthetic materials as modern improvements over traditional options.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
"You Can’t Get Anything By Me” ‘No matter how fast you let ’em come Rotor Arm, I can| wallop it out to any one of those plug fielders you want me to. “I'm made of the same stuff you are, so I’m right there to] connect every time. “You know why I never miss. It’s because I’m a Genuine North East Distributor Cap as you can see by this Yellow Box.” Noatn East Seavice Inc. Atlanta Rochester Chicago San Francisco Detroit Windsor Kansas City London New York Paris Offcial Service for North East Electric Co. Rochester, N. Y. Manufacturers of Starters Generators Ignition Horns Speedometers “SAY, CENTRAL, DO YOU KNOW ANYTHING ABOUT BABIES?” The Perfect Mouthpiece > asia for Pipe or Holder To fully enjoy the distinctive flavor of your choicest tobacco or cigarette, try using a pipe or holder with a mouthpiece of genuine BAKELITE or REDMANOL This beautiful, tasteless, non- absorbent material is superior to amber in every way. It is light in weight, yet not brittle. Ask your smoke shop to show yoti its line of pipesin clear and cloudy amber colors, and holders in other rich colorings—amethyst, tuby, jet and emerald are but a few of them. BAKELITE CORPORATION 8 West 40th Street, New York BAKELITE JREDMANOL are the registered Trade Marks for the Phenol Resin Products manufactured under patents owned by BAKELITE CORPORATION THE MATERIAL OF A THOUSAND USES comicbooks.com