Life, 1923-09-06 · page 32 of 40
Life — September 6, 1923 — page 32: what you’re looking at
What you’re looking at
This page combines satirical poetry with tobacco advertising, reflecting WWI-era American culture. **The Satire ("Smoking the Peace Pipe in Wartime"):** Robert Browning's poem ironically catalogs wartime food shortages—"We've no bananas...not a single one of them to-day." The title's reference to a "peace pipe" sardonically contrasts the Native American symbol of peace with ongoing wartime scarcity. The poem acknowledges vegetables *are* available (tomatoes, potatoes from Long Island), but the real deprivation was tobacco. This mocks how American soldiers prioritized cigarettes and pipe tobacco over food during WWI, treating tobacco as essential morale-booster rather than luxury. **The Advertisements:** Testimonials from veterans (like Hugh Livingstone, a WWI doughboy) marketed tobacco brands by emphasizing soldiers' emotional attachment to smoking during combat. Edgeworth and Nuvo pipes capitalized on nostalgia—positioning their products as what real soldiers smoked in France, thereby lending masculine legitimacy to consumer purchases in peacetime. The satire and ads work together: the poem's ironic scarcity validates the advertisements' claims about tobacco's wartime importance.
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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
30 : Smoking the peace pipe in wartime LIFE - CONTEMPORARIES nan By Our Own Robert Browning Why, yes, it’s true—if it’s the truth you want— And truth’s a line I’ll hew to and not stray ;— We've no bananas, for the crop was scant, And not a single one of them to-day. = ™ NUVO The Original Re-enforced Mouthpiece Pipe When you drop the ordinary pipe you shudder with apprehension. Not so with a Nuvo. Its stem con- nection is fortified against breakage by an aluminum tube. It is thus given strength where it counts for most. As any ex-doughboy will tell you, a thousand tons of tobacco distributed over a fighting force of 2,000,000 men showed good intentions, but it didn’t fill the need—not by a few million pipefuls, Even today letters come in from vet- erans who have forgotten the horrors of war and remember only the thrill of “a real American smoke” in France. For one, Hugh Livingstone, Adjutant of Yankee Division Post No. 272, V.F.W., remembers: We've string beans, onions, cabbage, scallions, so You see there's not a lack of things we've got— Providence, R. I. Larus & Brother Co., Richmond, Va. Gentlemen: My introduction to Edgeworth took place over in the training area in France under circumstances that left a lasting impression of the good qualities of Edgeworth. One night, after a hard day's work, my bunkie drew a package from home, one of those mysterious affairs that might contain everything but what you wanted. After due ceremonies of guessing he opened it and the first thing we saw was the blue box of Edgeworth. All further opera- tions ceased until we filled the pipes. After using the French fabac for several weeks and burning our mouths and throats to a raw state you can imagine how cool and God’s in His heaven; all is well; but no— Yes, rather—no bananas in the lot. Tomatoes? ioned, too! Ripe as pomegranates! watch them spray! Potatoes? From Long Island. it’s true ;— So, yes, we have no bananas here to- day.—Samuel Hoffenstein, in New York Tribune. Here they are—-old-fash- Bite them— But— Your pick of shapes. Every pipea satisfying that Edgeworth tasted to us. We smoked until we were ordered to bed, and I fell asleep smoking. You can just bet a letter went home for more Edgeworth. Since that time I have used about every kind of tobacco that is put up, but it is Edgeworth for me when I can get it. Thank you for putting such a satisfying and cool tobacco on the market. Gratefully yours, (Signed) Hugh Livingstone Probably any good American smoking tobacco would have brought the same joy to Mr. Livingstone and his bunkie in France. But it isa fact that when Edge- worth makes a friend, more often than not it is a lifetime affair. Edgeworth’s one great asset for most smokers is that it is always thesame. You can buy a package in Chicago, another in New Orleans, another in San Francisco, and each package will give you the same satisfying smoke. If you are not 7 an Edge- worth smoker, you are invited to accept some free samples of both Edgeworth Plug Slice and Ready-Rubbed. Just drop a postcard with your name and address to Larus & Brother Com- pany, 63 South 21st Street, Richmond Va., and the free samples will be for- warded to you immediately. If you will also include the name and address of your tobacco dealer, your courtesy will be appreciated. To Retail Tobacco Merchants: If your jobber cannot supply you with Edge- worth, Larus & Brother Company will gladly send you prepaid by parcel post a one- or two-dozen carton of any size of Edgeworth Plug Slice or Ready- Rubbed for the same price you would pay the jobber. beauty. All made of imported briar. In a Pinch, use ALLEN’S FOOT=EASE Sanitary. No Metal Touches the Tongue How It Will Happen We heard two workmen talking about H. G. Wells the other day. “°E ses the world’ll bust up, if we ain’t careful,” said one. “Ow 2" demanded the other. That was a poser. But the first workman evidently was not going to be beaten. “Well, somethink like this,” he de- clared. “Fust, we travels at fifty miles a hour. Then at a ’underd miles a hour. Then at two ‘underd miles a hour, and then, p’r’aps, at a tharsand miles a hour.” “Lummy! And wot then?” “Then,” said the workman, “there’s a big bang, and we all quits at a million miles a_hour !”—Answers (London). M LINKMAN & CO. Pathfinders in Pipedom 1152 Fullerton Ave., Chicago The Next Train “John,” said the commuter’s wife, “what train does Mr. Lawnmower take to town?” “He takes the one after mine.” “If he takes the train after yours, how do you know what train he takes?” “Because that’s the one I take.” —Argonaut (San Francisco). A Liaison Officer An Army corporal arrested in Athens and alleged to have married twelve women pleaded that they were merely platonic affairs. He might almost have called them platoonic.—Punch. Time to Re-tire? FISK Guesswork “Every time we have a guessing-game little Willie wins.” “Heredity explains that. Little Wil- lie’s father is a doctor."—The Spur. comicbooks.com