Life, 1923-08-23 · page 34 of 36
Life — August 23, 1923 — page 34: what you’re looking at
What you’re looking at
This page promotes Life's upcoming Fashion Number issue, using satirical humor typical of the era's sophisticated magazine culture. The two cartoon illustrations mock contemporary fashion: one shows a woman in an exaggerated wide-brimmed hat with goggles (poking fun at fashionable excess), the other depicts a man walking a small poodle (satirizing foppish style). The text humorously promises that Life's fashion advice applies equally to high-end designer Paul Poiret and budget retailer Sears-Roebuck—implying fashion advice transcends price point. The joke about clothing being "guaranteed to wear until the first rainy day" mocks the impermanence of trendy styles. The ad also mentions a separate "$1,000 pictorial contest," typical of magazines using contests to boost circulation. This is primarily advertisement content masquerading as editorial matter.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Do You Wear Clothes in September? E hope so; in any case, you will be eager to see LIFE’S Fashion Number (out September 13th), which contains all that you want to know about Fall Styles. With no advance in prices, we shall give you spicy information on what the Well Dressed Man (or woman) will wear and what he (or she) wouldn’t wear—on a bet. Whether you buy your clothes from Paul Poiret or Sears-Roe- buck, you will find the correct instructions in LIFE’S Fashion Number. It is cut from the latest pattern of burlesque humor, and is guaranteed to wear until the first rainy day. Don’t shrink from this opportunity! \ \ . Special \ The W inners a ON of the $1,000 pictorial Enclosed . a Sebo. ~ contest will be lar (Canadian 1.20; F ign 31403." Sena ELE announced im next or ten weeks to week’s LIFE, 598 Madison Avenue, New York \ One Year $5.00. (Canadian, $5.80; Foreign, $6.60) » <e WYNKOOP HALLENBECK CRAWFORD COMPANY, NEW YORK comicbooks.com