Life, 1923-08-23 · page 32 of 36
Life — August 23, 1923 — page 32: what you’re looking at
What you’re looking at
This page mixes automobile advertising with brief humorous anecdotes reprinted from various publications under "Our Foolish Contemporaries"—Life's regular feature mocking other newspapers and magazines. The main advertisement promotes "Hoo-Dye" hydraulic spring suspension for automobiles, emphasizing comfort on poor roads—a practical concern for 1920s motorists. The satirical items include: a story about "Private Bluffer," a soldier faking military knowledge; an anecdote about a dying Hebrew listing debtors but refusing to name creditors; and a joke about a minister's child playing "rum runner" (referencing Prohibition-era bootlegging). The humor relies on mild stereotyping and wordplay typical of the era. A Fisk tire advertisement appears below, featuring a drowsy figure warning against tired driving. These brief jokes reflect early 20th-century publication style—newspapers and magazines regularly reprinted humorous items from competitors as filler content and entertainment.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
" HOO-DYE For the Comfort Beyond the Power of Springs Soft springs, stiff springs, good roads, bad toads, high speeds, low speeds—the Hoo- Dye Hydraulic Spring Control successfully meets and masters every condition of motor travel. Constructed on a positive double acting prin- ciple, found in no other device, and combining the best features of the old fashioned snubber with the simple, powerful hydrauliccheck, Hoo-Dyes supply a long felt need of car owner and manufacturer. By cradling the car body against both shock and recoil, by aiding spring action or checking it, as required, by exercising an almost super-human touch on the exigencies of road and car alike, Hoo-Dyes bring to motoring a comfort heretofore unrealized—a comfort beyond the power of springs. ‘THE HOUDAILLE CO., 1418 West Avenue, Buffalo, N. Y. Manufactured by Houde Eng. Corp. Foryour own health’s fj sake send fora free copy of "How Motor- ing Shocks Affect the Nervous System,” by R. Kendrick Smith,M.D. Equal to Emergencies Private Bluffer was made an acting corporal (he told them he'd had “previous experience”), and the next day was drilling his seven victims when he saw the looey approaching. Here was his chance to show his stuff. All went well until, in his enthusiasm, he gave them “Parade rest” and im- mediately followed this up with “For- ward march.” His men milled around, uncertain what to do. With the eye of the officer boring a hole in his back, it was up to Bluffer to do some quick thinking. a!” he bellowed to the unhappy “T fooled you! It can't be {merican Legion Weekly “Retiring from Bus'ness” An old Hebrew was dying. His j athered at his bedside, and as the old man was breathing his last they asked him to tell them the names of the people who owed him money. ‘This he did, naming one by one about a dozen debtors. “Now, Father’—the son bent over him—“tell us the names of the people to whom you owe money.” “They should die and tell you,” the old gentleman replied—Metropolit Nonconformity The world is full of more or less diverting situations and the minister's little boy is out there in front of the house at this very moment, playing rum runner.—Ohio State Journal. Revived In a court case not long ago, the Frenchman's description of a bathing dress was referred to, viz.: “Something that begins nowhere and ends at once —Boston Transcript OUR. FOOLISH CONTEMPO ARIES His Repertoire He was very quiet during the first part of the dinner, and everyone forgot that he was there. As dessert was be- “HI, GUV’NOR, YER EGG’S ’ATCHED ing served, however, the host told a out!” story. =<<Pearsonie. Magasin: (Londbn). When he had finished and the laugh- ter had ceased, his little son exclaimed delightedly : e —Weekly Telegraph (London). yee ee Resolute Measures “So the engagement is off?” “Yes. She was so indignant when she heard about what he’d done that she tore off her engagement-ring and flung it onto her right hand 6 BELLANS —Bulletin. (Sydney). Hot water Sure Relief “Jor Kirxwoop, the Australian, who has America and who has not returned there, spent most of the past two years in today as arranged.”—Weekly Paper. Well, you can’t own America with- 25¢ anD 75¢ PACKAGES Sear | out hustling —Punch. Time to Re-tire? FISK comicbooks.com