Life, 1923-08-16 · page 8 of 36
Life — August 16, 1923 — page 8: what you’re looking at
What you’re looking at
This is primarily an **advertising page**, not a political cartoon. It's a supplement promoting novelty mail-order products to rural audiences, with the title sarcastically framing these items as helpful to farmers. The ads include costume/disguise outfits ("By Heck" Hick Outfit), taxidermied animals (dead birds marketed as decoys), a tricycle endorsed by "the Prince of Wales," and an oil gimmick called "Little Daisy Oil Bubbler." The satire targets gullible rural consumers through exaggerated claims and celebrity endorsements. The magazine mocks farmers' purchasing habits by offering impractical novelties while pretending they're practical farm solutions. The tone is condescending urban humor aimed at rural "country folk."
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ee ee ee THE FARMER’S FRIEND A Supplementto “The Thrift Book of a Nation” APOLOGIES TO SEARS, ROEBUCK AND COMPANY. “BY HECK” HICK BIG VALUE FOR THE MONEY OUTFIT You can’t beat this one, men! Be picturesque! Gales of Imitation dead hen. Cannot be laughter and all clean fun. 78H9885%4 told from real article. Throw Our “By Heck” Rural Outtt Price $2.98 it in the road as passing auto- will clothe you according to (Three for $5.75) 7 all good tradition. Makes you . mobile scatters your flock of look just like grandpa did in chickens. Then collect. It goes over great and 1849 or the way the greatest is a big money getter, Built to stand rough il ° ‘34H1788 THE Gon lest nbn tne usage. Shipping weight 4 pounds, with hat on. Price $9.86 friends and family. Outfit Note: We will make up consists of the following: to special order imitation One straw hat with hole. dead ducks, geese, guinea One pair steel rimmed spectacles, | fowl, dogs, One set of chin whiskers (false). ———— cats, pigs or One long linen good quality duster. whatever you One eee boots with red boot specify. Ap-¢ straps. One pitchfork with rubber tines qi ply for rates. (for comedy effects). One package hayseed for hair. Outfit also includes one book ***NOTICE! *** “Hi Hoskins Sez:—’, generous portion of excellent grade chew- ‘ We have acquired a few ing plug, spirit gum for attaching +} | quarts of foreign crown jew- whiskers, and one bandana hand : els, slightly worn by royalty, kerchief (specify red or blue). and are ready to offer them “Constabule” badge, 5c extra. OMH722% to our customers at very SS Price $25.29 New York So- reasonable terms. Diamonds, DON’T STOP! . ciety Swells sapphires, emeralds, rubies, have taken up cycling as pearls. . . coronets, tiaras, until you have looked their latest sport! Hop on scepters, sunbursts, neck- into our extensive to this fascinating fad. lnces, tc., ste. These sre all line of CANNED Healthful. Delightful. Our genuine and almost as got special priced “Hi-Boy” is as new. Look into this. We GOODS. Fresh peas, beans, beets, | Chaorsed by Lincoln, Grant, may have just the thing you cabbage, corn, watermelon, spin- | w, J, Bryan, Napoleon III want. Write today for special, ach, etc., direct from our factory and others. Cold-rolled- handsome catalogue. to your table. Indispensable to hand-hammered; __engine- turned hard-rubber tires. OTaoOTaorr er <r err eee” farmers who take e i isit Many other features in- | —-~-—_— oo y commer visitors: cluding rich coat of paint. ok Richly engraved can-opener with Shipping weight 25 pounds ‘3 WAKE UP! Have each order. Write for free, color- sterling, or seven million you a lot of rocky, ed catalogue. marks. Easy to ride. if OEMS. EVEN THE PRINCE OF WALES barren, ‘acid, antilk CAN STAY ON A “HI-BOY.” soe2290 able land, utterly Remember that big one that —__—_———--/ Priee$13.72. useless and worth- got away last summer? Here's less? Then get our durable: life-like. Anchor 311633209 Daisy” below the surface and she will run oil trout in suitable part of The trout 89¢ pretty and natural. Will delight the most trout stream. Action of (The dozen $10.98) expert oil men who will water will cause fins pester you to death to to wave and make take the land off your trout act in true trout- hands. Big profits. Slight like fashion. Good -for initial expense. Capacity entire fishing season. three gallons medium oil Amuses boarders and keeps them happy and or two and a half heavy. Shipping Shipping weight 90 hopeful. weight about 5 pounds, pounds on the hoof. wr a 8 ounces ringside. H, W. Hanemann. ofa egesesesesesesese. er asasasesesasesesesesesesasesese comicbooks.com