Life, 1923-08-16 · page 4 of 36
Life — August 16, 1923 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political cartoon**. It's a product advertisement from the A. B. Dick Company of Chicago for a mimeograph machine. The image shows the mimeograph device itself—a mechanical copying machine with a large drum mechanism. The ad copy emphasizes practical business benefits: cost savings, efficiency improvements, and rapid reproduction of documents like letters, forms, and bulletins. The appeal to "American industry" and claims that it's "helping thousands" and "saving millions" reflect early 20th-century industrial-era marketing that positioned office technology as progress. There's no apparent satire here—it's a straightforward promotional piece from the era when mimeographs were revolutionary office equipment.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
This Mimeograph in factory, in office or school can speedily save much money. And also it will greatly increase efficiency. A pressing economy! By its rapid and clean-cut reproduction of let- ters, bulletins, forms, designs, etc., it will help you in a remarkable way—as it is helping thousands of others. Free booklet“ W-8” shows how this simple device is saving millions for American industry. Write today to A. B. Dick Company—Chicago. comicbooks.com