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Life, 1923-08-16 · page 32 of 36

Life — August 16, 1923 — page 32: what you’re looking at

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Life — August 16, 1923 — page 32: Life, 1923-08-16

What you’re looking at

This page from *Life* magazine combines advertising and editorial content typical of the 1920s-30s era. The **Molle shaving cream advertisement** (left) uses standard period marketing language emphasizing "smoothness" and "comfort." The main editorial content discusses American reading habits and media consumption. The author satirizes how newspapers and magazines—with circulation reaching roughly 28 million daily readers—shape public perception through sensationalism. He suggests that average Americans believe exaggerated claims about Congress fighting, bootleg whiskey distribution, automobile accidents, the Ku Klux Klan threat, divorce, and constant vacationing. The **Forhan's toothpaste advertisement** warns about pyorrhea (gum disease), claiming it causes serious health conditions like rheumatism and anemia—a common medical claim of that era (now considered dubious). The page also includes a poem ("Petition") criticizing society's demand for conformity and resistance to change, possibly referenced in the editorial's discussion of virtue and habit. The satire targets both media sensationalism and public gullibility regarding health and social problems.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

MOLLE —MGO-LAY— Youwill marvelat- The ease and sim- plicity of applica- tion. The velvety smoothness of the shave. The entire ab- | sence of smart or | soreness. ' The delightful after feel of face comfort, that needs no lotions.. | The improved health and, con- | dition of the face. In extra’ large tubes, 50 fents At Your Drugg Free Trial Tube on Request Name Address Petition Now the half-gods have departed May the gods be with me. soon, Lest, surveying empty-hearted Altars that my hands have hewn, I attempt with worn oblation The unworthy to recall, Crying from my desolation, “Better these than none at all!” RL. J. LIFE: Broadcastings (Continued from page 22 of Sydney, Australia, and he said: “It's like traveling fifteen thousand miles and landing in Newark, N. J.” Similarly, except for the natural scenery en route, there isn’t sufficient difference between the architecture, hotels, food and drink of Los Angeles and New York to warrant a Scots tourist’s buying a ticket from one city to the other. At least, in all reverence, the difference is nothing to thank God about. kK R Ir was in vain that the defendant in “Trial by Jury” sang: Oh, Gentlemen, hear me, I pray, T own that my heart has been ranging. Of Nature the lavvs I obey, And Nature is constantly chang- ing. Change now ranks as a vice, and all organized efforts at change are re- garded as a sort of treason. The vir- tuous man makes up his mind and sticks fo it; he is regular in his hab- its. This implies that (a) if a man is seen prepared to jump from the Brooklyn Bridge in a fixed determi- nation to end it all, the approved pro- cedure is to let him jump, and (b) Francis Thompson, the poet, accord- ing to Wilfrid Scawen Blunt led an exemplary life. He was regular in his habits, drinking six ounces of lauda- num, rain or shine, every day. ‘The Reading Public Figures have recently been compiled showing that there is a daily news- paper circulation of about 28 million in the United States, with 16 million additional readers of Sunday editions. In the magazine field, there are 11 million readers of women's maga- zines alone. This means that One quarter of the people in the United States believe, more or less, that (1) Congress spends its days in fist-fighting and calling names, (2) every other citizen except the reader is being constantly supplied with boot leg whiskey, (3) every other citizen except the reader is daily being run down by automobiles, (4) we are in danger of having all our liberties taken away from us, (5) the Ku Klux Klan is menacing the safety of every district in the couni (6) every one in society is either being divorced or should be, (7) every one else in, the country is on a vacation and having his picture taken. The figures for women’s maga- zines show that at least 11 million people in the United States believe that (1) the main idea in life is for [ The dread Pyorrhea | | | begins with bleeding gums YORRHEA'S infecting germs cause many ills. Medical science has proved this. Many diseased conditions are now known oftento be theresultof Pyorrhea germs that breed in pockets about the teeth. Rheumatism, anaemia, nervous disorders and other diseases have been traced in many cases to this Pyorthea infection. ‘Don't let Pyorrhea work its wicked will on your body. Visit your dentist Frequently for teeth and gum ine And watch your self wate! ire | Protea, which eh afhers four of five people over forty, seo with tender and bleeding gums; then the gums recede, the teeth de- cay. loosen andfallout,or mustbe extracted to rid the system of the sons generated at their base, Te ener he Gams wal prevent Pyorthea—or check its progress—if used_in time and used consistently. Ordinary dene tifrices cannot do this. Forhan’s keepsthe gumshardandhealthy =the teeth white and clean, Start using it today, IF gume shrinkage has set in use Fore han's according to directions and consult a dentist immee diately for specialtreatment. 35c and 60c tubes in ULS. and Canada. Formula of R. J. Forhan, D. D. 8, a wife to keep her husband's love, with no particular obligation on his part to return the compliment, (2) you can make food taste better by chopping it up and cooking it in ramequins, (3) something is wrong with the reader's baby, (4) the Pres- ident of the United States thinks that the future of the country lies in the hands of the women. Belt ble $y w Chain beautiful hammered sitet Just the right length '° Price, $19 1) Glover Belt Chain front with initial reach from belt to watch-pocket. Belt Buckle to match Jenuine Cowhide Leather Beli, biak , or. cot Combins Specif’ hand co! R. M, Glover Mfg. Co., tow W + Detroit, HOW MANY PERSONS WILL READ THIS COPY OF LIFE? comicbooks.com