Life, 1923-08-16 · page 29 of 36
Life — August 16, 1923 — page 29: what you’re looking at
What you’re looking at
This is a **Fisher Body Corporation advertisement**, not political satire. Fisher was a major automotive body manufacturer that supplied car bodies to General Motors and other manufacturers. The ad features four stylishly dressed women in 1920s fashion, emphasizing the elegance and quality associated with Fisher-bodied automobiles. The ornate art deco frame and refined imagery appeal to buyers seeking luxury and sophistication. The accompanying text argues that Fisher's "immensity of resources" and superior talent naturally produce beautiful, well-constructed car bodies—a prestige brand message positioning Fisher bodies as markers of quality and taste for discerning automobile buyers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Buyers have.come to expect greater beauty of design and finish, superior construction and finer equipment, in those motor car bodies which bear the symbol—Body by Fisher. These distinguishing quali- ties are the natural reflection of the immensity of Fisher resources, and of the pre-eminent talent which such immensity invariably attracts. FISHER BODY CORPORATION, DETROIT CLEVELAND WALKERVILLE, ONT. ST. LOUIS comicbooks.com