ComicBooks.com Register / Loginit's free!

Life, 1923-08-16 · page 11 of 36

Life — August 16, 1923 — page 11: what you’re looking at

📖 Open the full issue in the page-flip reader →
Life — August 16, 1923 — page 11: Life, 1923-08-16

What you’re looking at

This satirical article by Don Herold mocks the Squogarts, a farm family near Columbus, Indiana, who built a 15-story structure on their property—likely the earliest tall building on farmland rather than in a city. The cartoon caricatures Mr. and Mrs. Fred Squoggart and their children with exaggerated features. The satire targets rural ambition and commercialism: the Squogarts operate a roadside stand selling food and souvenirs to motorists, with their skyscraper serving as their "stand." Herold humorously predicts highways will someday line up with farm-based skyscrapers, suggesting the absurdity of commercializing rural America and foreshadowing suburban sprawl—a prescient social commentary on development patterns that would define mid-20th-century America.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

MR. AND MRS, FRED sQUOGART AND FAMILY, THE FIRST FAMILY IN AMERICA TO BUILD A SKYSCRAPER ON THEIR FARM, The First Country Skyscraper HIE only skyscraper yet built on any farm is the accomplishment of Mr. and Mrs, Fred Squogart, of near Columbus, Ind. It stands on the cor- ner their nineteen-acre place on the main road between Columbus, Ind., and Pleasantville, N. Y., and its fifteen the of frankfurters and tidbits to. motoring parti You can well imagine what a busy place it is on Sunday afternoons. The establish- ment is run entirely by Mr. and Mrs. Squogart their three children, ages seven, nine and twenty. (The lit- tle girl, Elsie, aged seven, runs four entire stories are devoted to sale other and of the elevators on busy days.) The Squogarts speak of their sky- ly as their “stand.” They started it as a stand and to them it is still a stand. At first the scraper mode: sold only frankfurter sandwiches and cider to passing motorists, but they now have almost anything that a motorist can want. The entire top Hor of several thousand square feet, for instance, is devoted to the serving of delicious home-cook- dinne and served by Mrs. Squogart. to motorists of several states. The of the Squo- garts is demonstrated in their five-piece family jazz orchestra which plays constantly during the dinners. Mrs. Squogart not only waits on all the tables, but plays the bass viol in this or- chestra. Another floor is devoted to the sale of rustic furniture made by Mrs. Squogart and the children. Still another floor is devoted to genuine antiques handed down in the Squo- ed chicken prepared These dinners are known progressiven By Don Herold gart family, on Mrs. Squogart’s side of the family. Throughout the building there are s to delight the motor- ing tooth, such as home-made fudge, patti tion, cider, lemonade, chewing gum, ice cream cones, cakes and pies, all made by Mrs. Squogart when she has had nothing else to do, and all bearing her unmistakable touch, There are all sorts of souvenirs for the motorist, too, including little statues of Mr. Squogart and small replicas of the building itself, hand-carved by Mrs. Squogart, in ivory raised on the farm. In this connection it is interesting to note that the ivory yield during the past season was more than doub- many delicaci ndwiches of every descrip- SKYSCRAPER BUILT BY MR. AND MRS. SQUO- GART ON THEIR FARM, NEAR COLUMBUS, IND. led, thanks to the efforts of Congress- man Biunt (Rep., Ind.), from whom “the Squogarts receive all their seeds. “The development of the roadside stand will parallel the development of motoring in America,” said Mr. Squo- gart. “In a few years the highways will lined crapers like ours, all developed from humble road- prophesy that the farmers will have to go to town to get a breath of fresh air and a glimpse of God's blue grass and green Phe artment the future will be far from the cities, and the farm land will be far from the country. “Any — farmer, concluded = Mr. Squogart, “can make his farm pay by starting a stand like ours, provided he has a family that is willing to work. Of course I happened to marry a mighty good woman, a most un- usual helpmate. I owe much of my success to Mrs. Squogart. For example, she happens to have a knack for structural iron work, and put up the frame of our building entirely by herself.” Do You Know That at This Moment (Keep Cool!) "TWENTE polar bears are taking their afternoon plunge? The natives of the South Sea islands are going around without coats? The proprietor of The Ram’s be with s| side shanties. I sky. de stores of Horn, Switzerland, is getting foaming beer for his guests? It is snowing in Russia? ‘I S he an authority on sport?” “I should say he is. Why, that fellow knows the nationality of every American prize fighter.” comicbooks.com