Life — August 9, 1923 — page 36: what you’re looking at

What you’re looking at

This is a cigarette advertisement, not a political cartoon. It promotes Blue Boar English Blend cigarettes with the slogan "One man tells another." The ad uses a boar (wild pig) as its mascot, depicted in silhouette form. The marketing pitch emphasizes word-of-mouth recommendation—smokers enthusiastically telling friends about the product's quality. The copy stresses the cigarettes are "richly blended and so delightful" and "winning America." A pack costs "20 for 25¢" and is "Guaranteed by the American Tobacco Co." For modern readers, this represents pre-regulation cigarette advertising that openly promoted smoking without health warnings. The emphasis on peer recommendation reflects early 20th-century marketing psychology.