Life, 1923-08-02 · page 40 of 40
Life — August 2, 1923 — page 40: what you’re looking at
What you’re looking at
This is a **straightforward advertisement**, not satire or political commentary. It's a Holeproof Hosiery Company advertisement from *Life* magazine featuring a woman in elegant dress posed against a floral backdrop, displaying hosiery. The ad emphasizes that Holeproof stockings combine "lustrous, sheer appearance" with "unusually long service"—durability matched with style. The tagline "both your hosiery and money will go farther" appeals to value-conscious consumers, likely during an economically conscious era (possibly 1920s-1930s based on styling and typography). The visual reinforces the sales pitch: the model's pose and fashionable presentation demonstrate how the product enhances appearance, while the text reassures buyers about longevity. This represents typical early 20th-century consumer advertising that blended aspirational imagery with practical product benefits to appeal to women shoppers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
OMEN who first are atti ed to Holeproof Hosiery by its lustrous, sheer appearance, are pleasantly surprised — wearing it— to find that its charming beauty i matched by unusually long servic It is this combination of style and durability that has made Holeproof the preferred hosiery of millions. Buy Holeproof and both your hosiery and money will go farther. HOLEPROOF HOSIERY COMPANY MILWAUKEE, WISCONSIN Holeproof Hosiery Company of Canada, Limited London, Ontario popular styles. Holeproof is also made for men and children in all wanted styles and materials. If your dealer cannot supply you, write for price list and illustrated booklet. comicbooks.com