Life, 1923-08-02 · page 29 of 40
Life — August 2, 1923 — page 29: what you’re looking at
What you’re looking at
This is **not a cartoon or satire** — it's a straightforward automobile advertisement from Life magazine (page 27). The page promotes the **Lincoln Motor Company**, a division of Ford, featuring "The Two Passenger Coupe" model. The ad uses aspirational marketing language typical of the 1920s luxury car market, emphasizing that Lincoln appeals to discerning buyers who demand both "luxurious and dependable transportation" and "dignified and exclusive expression of their personal tastes." The imagery includes an artistic sketch of a tree (suggesting permanence and heritage) and a detailed drawing of the actual vehicle. The copy promises that Lincoln maintains uncompromising quality standards, always exceeding customer expectations. This represents early 20th-century automotive advertising targeting wealthy, status-conscious consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
we gr LINCOLN PERSONALITY The Lincoln has invariably entrenched itself most strongly in the good opinion of those people who demand the most in their automobiles. Those who require not only luxurious and de pendable transportation but also dignified and exclusive expression of their personal tastes and ideals find in the Lincoln a car measuring fully up to their highest standards. We are proud of this personality of the Lincoln. It is the settled policy of this entire organization that no limitation of it is to be allowed. Rather the sum of our energies is bent upon keeping the Lincoln better than even its most exacting buyer would expect. LINCOLN MOTOR COMPANY DIVISION OF FORD MOTOR COMPANY, DETROIT, MICHIGAN The Two Passenger Coupe bE N C O LN Rm L)) sae comicbooks.com