Life, 1923-08-02 · page 2 of 40
Life — August 2, 1923 — page 2: what you’re looking at
What you’re looking at
This is primarily an **advertisement for Mason Cords tires**, not political satire. The page depicts two contrasting scenes: **Upper illustration**: An expensive automobile on an incline, representing wealth and modern technology. **Lower illustration**: A man and child with a large wagon wheel, representing working-class transportation. The advertisement's argument appeals to affluent readers by suggesting that even wealthy car owners who can afford quality should choose Mason Cords tires because of their "distinctive dependability and long, rugged life"—implying the tires are so reliable they're suitable for both luxury vehicles and humble wagons. This reflects 1923 consumer marketing strategy: positioning a product as universally valuable across social classes to broaden appeal to the magazine's middle and upper-class readership.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Lire: Published Weekly by Life Publishing . r clase 19) Prin Sia SA cus N 1. Company’ at 598 Madison Avenue, New York, N. Y. Ms - ot ri a pen ta BX > 1a toe 3 8 ea resident yeAmmual Subscription, Five Dollars a Weng ptppead p pe at a a u Treasurer 82. No. 2126 August 2, 1923 ‘Sta 4 “ aeons: Rivertis sing Director OW significant and yet how. natural that those possessing beth money and a sense of true value equip their finest cars with Mason Cords. Per- haps it is that instinctive esteem of the genuine and worthwhile that attracts them; or it may be the knowledge, that for distinctive dependability and long, tugged life, these cords are unsurpassed. Branches in Principal Cities THE MASON TIRE & RUBBER COMPANY, KENT, OHIO comicbooks.com