Life, 1923-07-26 · page 41 of 42
Life — July 26, 1923 — page 41: what you’re looking at
What you’re looking at
This is a **Kodak camera advertisement**, not political satire or a cartoon. The image shows a family scene—two adults and a child in wicker chairs outdoors beneath large trees—designed to appeal to consumers by depicting an idealized domestic moment. The advertisement's messaging emphasizes convenience: photography is now so simple that anyone can capture and preserve family memories with a "click." The phrase "Kodak Keeps the Story" suggests permanence and emotional value. The "Autographic" feature mentioned refers to Kodak's innovation allowing photographers to write notes directly on the film negative. The price point ($6.50 and up, circa 1910s-1920s based on styling) positioned these cameras as accessible to middle-class families. This represents early advertising strategy: associating a product with cherished memories and ease of use rather than technical specifications.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Kodak Keeps the Story What achance for a picture—and how easy it all is the Kodak way. ‘‘Click’’ the shutter goes and the story stays—for all time. Autographic Kodaks $6.50 up. Eastman Kodak Company, Rochester, N.Y., The Kodak City comicbooks.com