Life, 1923-07-26 · page 37 of 42
Life — July 26, 1923 — page 37: what you’re looking at
What you’re looking at
This page is primarily an **advertisement for Ward's Orange-Crush beverage**, not political satire. The left column lists contributors to Life's Fresh Air Fund, a charitable program that sent poor city children to the countryside (established 36 years prior, having spent over $221,000). The main illustration depicts a **baseball umpire** at a game, parched and exhausted from calling strikes and balls. The ad uses baseball vernacular—"safe on thirst"—to pitch Orange-Crush as refreshment for hot, sweaty situations. The illustration shows three figures around an oversized bottle, emphasizing the drink's appeal to spectators and players at outdoor sporting events. The ad positions Orange-Crush as a "Big League drink," marketed in a distinctive "Krinkly Bottle" for authenticity. Companion flavors (Lemon-Crush, Lime-Crush) and related products (ice cream, sherbets) are promoted. This represents early 20th-century advertising linking branded beverages to American leisure and sports culture.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Lire's Fresh Air Fund tire’s Frest Arr Fuxp has been in ‘on for the past thirty-six years. In time it has expended $221,827.60 and n a fortnight in the country to peor city children, Contributions, which are acknowledged in Lire about three weeks after theiy receipt, jrowld be made payable to Lire’s Fresu x Funp, and sent to 598 Madison Ave., York’ City. acknowledged viously s Mae F, Aldrich, Chi « P. Melcer, + + $12,508.23 10.00 10.00 10.00 5.60 2.50 25.00 I 10.00 aldemar Jordan, bg 20.00 H. Blackford, burg, 4 5.00 Mrs. Rebert Lazarus, Columbus, ), 10.00 . 5S 1.00 Mrs. W. Ladd, Philadelphia. 5.00 Josephine Hartford — Hoffman, “Marie Hartford Hoffman, . H. Kerr, Empor! 100.00 10.00 10.00 10.00 10.00 17.82 10.00 10.00 10.00 10.00 5.00 10.00 ( James’ R. Thompson, : UB. Clark, Neenah, Wis. .... Mrs. _R. M. Kenny, Quebec, Can. Stanley’ Crabby, Dallas, Tex, A. E Boswell, Rochester, 10.00 5.00 10.00 10.00 's M. Cooke, Milwaukee". V.S. Borland, Oil City, Pa. ..: Mary Ann & 'Robert Detroit Mrs. J. W. Bolton, Alexandria, Sussex, B.. Can. G. Ranck, Philadelphia’: S Newport, R. T Portland, Ore. ‘aylor, Lexington, George F. R. wT B.C N.Y. City Julia, Anne Kthler, Hagerstown, Mrs. W. ton, N eee Vn herwood, } City Wagon, Brooklyn, N.iY. .. Ham, Dorchester, Mass. i, New Bedford, Mass. ... A W. Williams, Northampton, ass. ewark, Lustig, Providence, Campbell, ‘So. " Orange, Angeles’: Englewood, N. Houser, le, Tenn. John Grant, Los Angeles .’. hn T. Cooper, Los Angeles .... Susan D, Pershing, Orwigsburg, Employees of S.S. Kresge Co., Poughkeepsie, N.Y. Robert A. Grinsel, N_ Y. City H. M. Bradley, Jr., Derby, Conn. Maida Davis, N.Y. City .. Anonymous, Stamford, Conn. J. K. Zitz, Brooklyn, N.Y. Mrs, Samuel M. Prenti London, Conn. Robert E. N.Y. * LIFE: Tastes better out of the “Krinkly Bottle” “SAFE ON THIRST” Two strikes, three balls, an Orange-Crush, and “You're safe on thirst.” And you're the umpire. When you've yelled until the old throat gets husky, it fairly aches for a cold, sparkling drink. Here it is—right off the ice—Ward’s “Crushes,” Orange, Lemon or Lime flavors. « Good! Say, the “Crushes” are great at a game; fine by the bottle or glass. A case at home makes them handy to ice and serve. The “Krinkly Bottle” signifies a Big League drink and lets you know it’s genuine Ward’s “Crush.” @ ze z ed ORANGE-CRUSH COMPANY, Chicago, U. S. A. 47 Gt. Tower Street, London, E. C. 3 Orange-Crush Co., Ltd., Winnipeg, Manitoba, Canada CRUSH Try Ward's LEMON-CRUSH LIME-C RUSH The two delicious com- panion drinks of Orange-Crush also delightful, Crush- favored Ice Cream, Ices and Sherbets. Ask any retail ice-cream dealer for them. CONSTITUENTS Ward's “Crushes” owe their distinctive and de- lightful flavors to the nat- ural fruit oils of oranges, Temons and limes. To these have been added pure cane sugar, citrus fruit juices, U. S. certi- fied food color, fruit acid and carbonated water. comicbooks.com