Life, 1923-07-26 · page 10 of 42
Life — July 26, 1923 — page 10: what you’re looking at
What you’re looking at
This is a **full-page advertisement** for Phoenix Hosiery (a Milwaukee company), not editorial satire or political cartoon content. The page uses ornate decorative borders typical of early 20th-century advertising design. The text promotes Phoenix hosiery as superior because it is "hand-finished" in modern factories, claiming this craftsmanship gives it durability and beauty. The ad emphasizes that human skill—"the greatest piece of mechanism that has ever rendered service to mankind"—combined with factory production creates the "standard hosiery of the world." There is **no political satire or cartoon here**. This appears to be a straightforward product advertisement leveraging contemporary values around craftsmanship, quality, and the modernization of manufacturing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Human hands do a remarkable piece of work in preserving the natural live-ness and beauty of this fine hand-finished hosiery—giving it long length of life. The greatest piece of mechan- NG ‘ ism that has ever rendered service to mankind is the human hand—and we use it with the utmost skill in our commodious and thoroughly modern factories. Phoenix hosiery is hand-finished. That is the reason why it brings long life and enduring beauty to strenuous foot-miles. And that again is the reason why it ranks as the best selling line of hosiery in all the marts of trade—the standard hosiery of the world, for men, women and children. PHOENIX HOSIERY MILWAUKEE comicbooks.com